Live Intuitive Business Clarity

Creative Boss Life Podcast: Episode 37

Trust Your Inner Knowing

Live intuitive business coaching

Grab your dark roast + join as Lauren delivers some business guidance and clarity before we enter 2019!



Episode 37 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Creative Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!

If you felt motivated by this video, resonated with the content or were identifying with stuff I said in the video - let's chat about where you are! 


Lauren Dragon-Cook: I’m so excited for this! So excited to be able to do this for you all today. Welcome! Today we are going to do something a little bit different and give you all a bit of clarity and insight into what is going on in your business. You will get to have your questions answered in real time. And if you are catching the replay, don’t worry! You will still get to have some insight and clarity into your business because the universe does this weird thing where you hear things exactly in the timing you need to hear it. Any message you receive during the replay is intended for you as well.

I want to dive right in. I want to try to really quickly pick up on your energy. See what is going on and try to give you some clarity and insight. If you have a particular question or hurdle or block… let me know! Otherwise what I am going to do for you all… often times people will hop on my LIVES or catch the replay and they don’t have a particular question. They just want to get some overall insight. That is amazing.

The Spread

With that all being said, one way I do that is by pulling a quick spread. What I want you guys to do is think of something that is going on in your business right now. Maybe something you are struggling with, something you need an answer to. Something you need some guidance outside of yourself towards. Think of that. Have that in your mind and then select 1, 2, or 3.

Whatever card ends up coming up for whatever number you selected, that will give you insight to your question to your block. Right now, I don’t know if you are aware, right now Venus is in retrograde and then the very same day it goes direct, guess what? Mercury is going into retrograde. So what does that mean? That means we are going to be kind of… you might experience a funk for the next couple of weeks. That is okay. What you need to do and understand is anytime Mercury goes into retrograde it will bring up things for you that need to be let go of or healed or they are things you just need to pay attention to. Just want to throw that out there.

You are hoping on for a reason. Anything that comes out of my mouth is divinely guided. So select 1, 2, or 3.

The very first card… relax the hold of darkness and be a cause.

  • This will mean a lot of different things to a lot of different people. However I think this has something to do with the inner critic. This moment in your life requires courage. You are being asked to allow yourself out of one level of known reality and into the next level of higher voltage reality. To access this reality you have to leave from known waters. Others may think you’re crazy for doing so. You have to leave behind the dark wavy grip of hesitation, procrastination, second guessing, and the belief you have to do everything on your own. 

This is a brand new deck to me so I am not as familiar and well versed in it as my other ones. This is a heavy one though. We are all in a moment of major up-leveling. What does that mean? Right now if you are listening to this, you are in a period of transition. Just sitting with this and being okay with it. Just being okay with what you are currently doing. You will know when the time is right to make the next step. To jump into the light. It is not right now.

This is definitely heavy but it is a uplifting kind of heavy. Calling out the elephant in the rom but then you are going to be taking care of that elephant. It is bringing it to light.

Number twos… funny little story.

I didn’t know this deck existed until I went to Chicago. The first thing we did when we got into the workshop was to pull a card and I chose this deck: Sacred Rebels Oracle. It is a beautiful deck but I had never worked with it before. The card I selected was this one… she feels, she knows.

Live intuitive business coaching
  • An illumination is erupting from within you as a vision that is bringing what was once obscured into clarity. This is not likely to happen as a blindly shocking light, but as a more of a softer gentler knowing. It is like knowing something without understanding exactly how or when you came to know it. This insight will assist you and you are asked to honor it. You will know which insight it is at the right time. Your heart will tell you. You are therefore being asked to rely on the clarity that is coming to you now or has just recently come. Gently and firmly from that place of knowing into act and take your next steps forward. This oracle comes to you with guidance, particularly about long range or long term developments. Something that is far bigger than the immediate situation, an issue or moment is of importance. Although you will only have a dim sense of that possibility at best. This oracle brings you specific guidance. The situations in your current life are particularly geared towards a more specific manifestation that is coming to you, according to your life path and purpose. This is a stage of preparation and of building a foundation that will hold you strong and centered as your creative journey unfolds and your life path becomes ever more brilliant and luminous. So keeping plugging away, remain patient, but most of all be hopeful and trust in the light you see ahead of you. For it is the light that is within you simply revealed more fully and all that is happening now is happening to that end.

So. Yeah. You know! You know! I don’t how else to describe it. You know that you know. Right now you need to take the time to prepare. It is not about looking to the next step, it is about creating the foundation, building the base in which you are going to them build up the blocks. It is not about moving onto the next step. It is about making sure what you are doing right now is damn solid.

Number three…  beyond the mind of a heart beat.

  • You have to let go some of the chaos you are experiencing right now. It almost feels like you are getting swept up in a tornado. With that… getting swept up you are seeing things from a different perspective but it is making it inflated. Making a mountain out of a molehill. This is not in a mean way, but you are kind of allowing your mind to guide you right now so what this card is saying to you… beyond the mind of a heartbeat. You need to start leading from your heart. Maybe you recently made a decision in your business and you are second guessing yourself. Maybe you are suck on the strategies and planning, but you are losing sight of what is most important. That is the passion. That is the truth.

Stop the chaos. Stop the craziness. Stop the outer goings on. Put that all on hold. You know what you are supposed to be doing, but you are not listening to your own self.

Final Card

I hope that this helped. I want to choose one last card because I feel there needs to be one last punch.

Boom… seeing the true you.

  • This is for everybody that stayed and watched and listened. We are in a period right now energetically speaking it is time to get rid of the BS. It is time to drop that baggage off at baggage claim and never pick it back up. If you have been afraid of being yourself. If you have ben afraid of really stand in your truth and light, embody who you know you were meant to be but you aren’t sure how to get there… now is the time to do it. The universe will have you back now more than ever. If you are wondering “do I take that first step”… just be honest and be in alignment with who you know you are supposed to be.

  • This oracle has come to you rather because you have been putting too much faith in the reflections others have of you. To the point you might not be honoring all that you are and all that you are becoming, because you believe too little of yourself. 

Anytime a wild card or umbrella card comes out, it is the overall encompassing theme. Pay attention to this. It is almost like this card is saying you have been staring at your reflection for so long that you don’t even know what your true face looks like anymore. Like a mirror but the mirror is cloudy and jaded. So either wipe that mirror clean or take the time to actually truly look at yourself.

In Conclusion

I hope this was helpful for you. I’m feeling like I should absolutely extend the offer to anyone of you who need to get just a bit more clarity and haven’t taken advantage of hoping on a discovery call with me. Totally free. You can get a bit more guidance towards your situation.

Its time to pull the masks off. It is time to embrace who you are, who you are supposed to be, who you want to become. It is time to start making the necessary changes and stepping out of your comfort zone. Stepping into the true you.

As always, sending you all so much love. I will not be doing a Tuesday LIVE next week as I will be at a conference. The next LIVE you can expect is on the 20th. You can expect to see that.

I hope you all have a fantastic rest of your night! I hope this was helpful and I will chat with you all soon! Bye!

Q + A

Q: Brianne… What do I need to do next in my business?

A: You need to be present in the now. I am being shown you writing in a book or journal. You need to actually take the time to focus on the now. Because you are missing a lot of the lessons that are trying to be conveyed. Trying to be shown to you, by focusing on the next step. Whatever it is you’re working on, instead of doing it half-assed… do it well. Master it. That is what I am being told. That is what I am feeling. Master that… because you don’t need to worry about the future. You just need to worry about the why. You need to worry about the why and what. You need to focus more on what you are doing now. Stop trying to focus on the next thing.

Q: Marissa… I am trying to start my first business and I keep getting second thoughts I won’t succeed. Am I just being self conscious?

A: Yes. It is not that you are being self conscious it is that you are allowing fear. It is activating your self sabatore. What that means is you are scared of both failure and success. I know that might seem a little silly. You are allowing that to consume you. You are allowing the inner critic that we all have to come through. What I would say to that, if you had this passion and drive and this wanting/need to create something and start something… focus on that. Go back to that. Don’t let the fear of not knowing how to do this and this and this, stop you from being able to continue on. I’m seeing this almost inner battle happening. Two forces basically playing against each other. What you need to do is put them to rest and that way you will be able to move forward.

Q: Bev… I am getting inquires for weddings but when it comes to booking they are backing out for one reason or another. Is it me or is it them?

A: It has to do with two things. One they are not your ideal client, but more so they are sensing… When you are unsure of yourself, when you aren’t feeling worthy, that energy comes out. Whether or not you realize it. It comes across though and to other people as being unsure of yourself. What I want to say to you and coming through really strongly… you need to write down a piece of paper… you need to write the words “I Am Worthy”. You need to put that somewhere you will see it every single day. You need to remind yourself of this. Two things need to happen. A) we need to get the ideal clients flowing back in, but it is good you have inquiries coming in because it means you can make the tiny little tweaks in your own behaviors and things so that way you are going to be able to basically change those clients that are inquiring to your ideal clients. But B) invite your ideal clients to find you. You can easily do that by saying “I can now clear the passage, I can now clear the space for my ideal clients to find me easily now”. That is it. Just think it. You are creating the bubble for those people that need to be finding you, to find you. Sometimes we stop our own growth and continuing. You are not blocking yourself, but you are also not valuing yourself as much as you should be.

Q: Sheeron… I am starting my business and I feel like I have so many blocks. One of them is that I don’t feel good enough and telling people I am good at what I do. 

A: So as I sit with that…I feel like I can’t breathe. It feels like you have some stuff, I don’t want to call it baggage. It is just experiences you have experienced previously. Childhood, young adult, traumatic experiences that haven’t been closed on. It has nothing to do with the business, it has everything to do though with being able to stand in your truth and own who you are and embrace your light and passion. You are not going to be able to do that because it feels like you have just a couple of black holes that are sucking all of that from you. But also I am being told you get up in your head. That is also because of past experiences. 

Q: Ellen… I’m wanting to start my business would like to intern or work for someone else first to get solid experience, but for 5 years now I haven’t been able to even volunteer my time for free. Beginning to feel like maybe this is a sign I should not pursue it or does this mean I should just jump in?

A: It has more to do with the fact you are… when we have something we really want, when we have something is either a goal and we are close to achieving it… what we tend to do as humans is we tend to sabotage the shit out of it. We can come up with any number of reasons that X, Y, and Z won’t work. It has nothing to do with the fact you are “too busy”, it is that you are almost… I don’t want to say it like this but “too intimidated” or worried or anxious about what could possibly happen. You would much rather stay in the comfort zone than take that leap. But you need to take that leap. You need to cut the chords that are sucking you dry, all of the obligations you have… you need to just leap. I keep seeing a net... you will get caught. It has nothing to do with your own schedule your own time. It has to do with a matter of whether or not you really want to go outside of your comfort zone.

Q: Brianne… With the situation I am in, are they going to be understanding or is there a shit storm coming my way? Already contacted a lawyer to be prepared, but maybe I am over thinking it.

A: Yes, but you need to make a point to set that intention. You need to put that in motion. We have a new moon coming up, it is the perfect time to do it. Set that intention that this situation will resolve itself in the best interests for all parties involved. Write it on a piece of paper, fold it, leave it somewhere, and then let it go. That is your spurring and stemming it into action.

Q: Bonnie… Since I ended up going at this alone I feel so overwhelmed with clients who have dried up or just straight up disappeared. I’m starting to feel like I’m grinding my gears and its not going anywhere. I am starting to think maybe I need to just quit.

A: Its not that you need to quit, its that you need to refresh. Its that you need to refresh and start a new. You need to start over. I want to encourage you… new moons, setting intentions, this is a perfect time to cleanse and renew all that. You need to start thinking that you aren’t just trying to maintain this business as it once was, you need to start realizing that you have the power and you are in the driver seat and you can create whatever it is you want. Maybe that is a rebrand for you. Maybe that is calling it something else. But just shifting and cleansing that energy that is wrapped up in this, is going to be huge for you. Also too, knowing to trust your own intuition and knowing what signs to look for is also going to be huge for you. I just saw all kind of stuff for you. I would encourage you to start that process. Because that is also going to really make sure you are creating from a space of truth and creating the vacuum for it to all happen. Right now it is also like you got a hand-me-down car. You wanted this brand new SUV, fully loaded and then you got your older brothers 1992 Honda civic. You can’t picture yourself all kinds of pimped out if you are rolling around in a 1992 civic. You have to make the imagery and what is happening align, then that is when it will really take off.

Q: Sheeron… So how do I proceed? I have been working on letting things go.

A: It has deep roots. Its almost like a vine. I just want to make this clear… I can only see what your guides allow me to see. I am just getting a feeling. The feeling I’m getting is it is so intertwined in everything it is going to take some… work. You have to do some cleansing and clearing and healing. But again, that has nothing to do with your business succeeding or not or whether or not you should start your business. It has to do with the longevity of it. If you want it to be sustainable, we have to work on that. One way you can do this is by tapping into your own intuition. By really sitting with the things you need to let go. This is something too I work one-on-one with my own clients on. If you want to hop on a discovery call with me, I am more than happy to do that. Starting to think about the things that need to be let go of, but you also need to heal that space. It is one thing to let a kite go, but it is another thing to know what you are going to do with the string you have left over. Are you going to throw it away or keep it? That is healing.

Q: Ellen… I have taken courses but am afraid of what I don’t know. That is why I would like to work for someone else first. But I haven’t found anyone who will help me. I’m also afraid of jumping in and starting…

A: You know all you need to do to get started. You are going to stumble and trip and that is okay. That is part of the process we all go through regardless of whether or not we intern with someone else, regardless of whether or not we have a degree in it. You will stumble in the beginning. I want you to know you have everything you need to get started. Now when it is time to scale and time to grow, lets revisit it. But right now you’ve got this. You’ve got an entire group, community of people that are here cheering you on. This is a safe space. This is a safe space for growth and transformation to happen. I literally will scan people that come into the group to make sure there is no ill-will or ill-intentions. I take the time to do that because I truly believe in community and fostering that love. We need more spaces like that, now more than ever.

Q: Brianne… So yes going into IPS? Just need that permission.

A: Again, its being present in the moment. I can’t make this up… you need to be present and focused on what you are doing now. Not the next step. So no… your guides are not giving you permission.


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

Your Clients Won’t Show Up Unless You Do

Creative Boss Life Podcast: Episode 36

Do you live in a perpetual state of worry or trust?

Clients won't show up unless you do

Grab your dark roast + join as you learn what is holding you back from a life of abundance and being a #bossbabe to a booming business!



Episode 36 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Creative Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!

If you felt motivated by this video, resonated with the content or were identifying with stuff I said in the video - let's chat about where you are! 


Lauren Dragon-Cook: Welcome back everyone! We’ve got some people in Canada, in the Carolinas, in Connecticut, in New Hampshire… all over the place.

I think you are all in for a teat today. I am pretty stoked about this talk. For the month of October the theme is in preparation for engagement and holiday season. But today I really felt like I needed to talk a little bit more on a deeper level. I felt like you all needed to hear some hard truths and some tough love. So that is kind of why I decided to throw this curveball in there today.

Today we are going to be talking about why clients aren’t banging down your door, why they are not showing up for you in the way you feel they should be. Maybe you feel you are doing everything right, maybe you feel you are pumping out content or showing up on social media… you feel you are checking off all those boxes but for some reason the clients aren’t showing up the way that you’d like them too. Does this resonate?

We are going to be talking about why those clients probably aren’t showing up for you. It has more to do with the way you are kind of living your life. To be honest. If you are living more in a state of worry and wondering where the next thing will happen, wondering where you will be able to connect the dots down the road, if you are living for the future, or if you are living in more of a state of trust in the present. Maybe you’re really focusing on gratitude. This may be something you have heard about on a TED talk, it could be something you’ve heard about anywhere… but I keep getting these kits lately. These downloads and pings from my guides saying to me “your people, your community don’t need another strategy, they don’t need to know another technique, they need to actually step back and we need to take a look at some of their stuff.”

I can almost guarantee you almost everyone on here has in some way shape or form has repelled a customer from them simply because of your own beliefs and how you saw yourself.

How Many Of You…

State of Trust in Business

First things first, if this is you… if what I am about to say resonates with you… I want you to tell me! Number 1: How many of you feel your clients emotions on a really strong level? It is almost like you are experiencing exactly what they are. You are feeling the emotion behind what they are saying or what they are concerned or worried about?

Number 2: If this is you… also tell me! How many of you often worry too much? You worry about things that are maybe out of your control. Or maybe you worry about the littlest of things.

Number 3: How many of you tend to not see the true value of your work to see the true worth of your work, because it just comes naturally to you? Because it is something you do day in and day out. It is something you think “oh wait you don’t know how to do this?”. And then you get confused because they don’t.

Ladies and gentlemen, the reason why we are talking about this again is because I felt really strongly last night… I hadn’t come up with a topic for todays conversation, there was a reason for that. I didn’t start to really dig deep until last night because I felt I needed to put it on pause and look at it when we got closer. So much shit is changing, guys. Whether or not you are new to energy and the universe and universal laws, it doesn’t matter. If you are listening or watching this right now, you are living on this planet. With that comes certain rules and laws that we just kind of either don’t acknowledge or recognize or we don’t care. The people that actually take the time to start to learn about these different things and apply them to their life and business, are the ones that start to see significant growth.

Trust vs. Worry

Let me ask you some real questions… I want you to be honest with yourself.

In life, in general, do you feel like you are living in a perpetual state of worry? You don’t know where your next client will come from. You don’t know what the future holds for you. You aren’t clear on what your goals are. You are just riding the wave. Maybe you don’t feel like you don’t know what your purpose is, genuinely. Maybe you feel lost and lacking legit clarity. You don’t know where you should be really going. That keeps you up at night!

Or maybe… you are living more often than not in a state of trust. You know without a shadow of a doubt you are taken care of. You are going to be okay. The clients are going to come. You know you are going to get clarity soon on whatever direction you are going to be taking in your business.  You know what areas personally you should be working on.

Do you trust more than you worry? Or do you worry more than you trust? I want to know. You are not alone. There is a reason why I am talking about this. There is a reason why this is todays episode and talk. So often so many of my clients will come to me and say “I already have my systems set up and I’m doing well marketing and my SEO is on point… why am I not getting the clients?”

Let me be 100% honest guys… that has nothing to do with business. It doesn’t. The law of attraction means that whatever you put out there you are going to get more of. If you are living in a constant state of worry, then the universe will show up and give you more scarcity. It will give you more things to help you worry more.

If though, you are just going to leave it to chance, you are going to trust that everything will work out exactly the way it is supposed to. If you are living in that mindset, the universe will show up for you. It will give you the answers and the end result you have been wanting. But when you start to really worry, it stops that from happening. It stops that tidal wave, that surge of energy from happening.

I want to ask you guys, I posted this on my Instagram last night and it speaks to today. Have any of you ever worried yourself into a blessing or worried yourself into a solution? Me neither.

You have to take a step back and really think about what are you giving gratitude towards. Even if you are living right now and it is hard for you to get out of bed. Maybe some days are more difficult than others, maybe some days you just feel defeated and walk away from it all. I get that. I get there too sometimes. But even on those days, what are you grateful for? What are you giving thanks for?

In your business, maybe you aren’t exactly where you want to be… but right now you are growing. Especially if you are here. But even on the days when it is hard to find the good in things… you have a bed to sleep in. You have electricity. You have a phone. You have internet. You have hot water. You have air in your lungs. You have tiny things to be grateful for. When you start to call out those tiny things and write them down… you start to find the good outwardly. You start to see it on a much larger scale. You are then able to find the silver lining in any situation.

What ends up happening in the long run is the universe shows the fuck up for you. You are living in a state of gratitude. You are thankful for the things that you have and the universe wants to give more of that. It wants you to feel that way always.

Is this making sense? I want to make sure because I feel I am only literally scratching the bare bones surface of this. This is the foundation. What I am talking about sets the foundation and tone for manifesting. I have had many of you guys reach out to me asking how you manifest. How do I get started? If you aren’t here in this place I am talking about and living in a state of trust, it won’t happen for you.

Story Time - Manifestation is Real

I want to paint a picture for you of what it is like to live in a state of trust instead of worry. Last winter my laptop literally was about to self combust. It was overheating and it was only 7 years old. I knew I needed to replace it. Did I have the money at the time? No I didn’t. It was slow season for me and slow season for my husband. So obviously we are not going to worry about buying a computer at that moment. But after months of saving a little but I was only about $400 or $500 short. I started to worry… “where am I gonna get it from…” I started to do what we all do and I started to get up in my head. I started to worry.

Then I took a step back and reminded myself that it was stupid! I don’t need to worry about this, it will work out the way it is supposed to work out. I flipped the script and I said to myself… I am going to get this computer by the end of the week. It was clear! I am getting it by the end of the week. I don’t know how it is going to happen and I don’t need to know how. But it is going to happen.

A day or two goes by, no changes. Another day… no major changes. And then on the third day I go out to my mailbox and inside there is a check from State Farm Insurance from 2011. Because we overpaid by $287 back in 2011. Now… mic drop that one. A couple of things I want to point out though.

  1. We no longer have State Farm. We switched.

  2. We moved.

How it got to me, beyond me! Do I need to know? No. There was that piece. Then later that night all of the sudden I felt called to check Dubsado and see if anyone has signed up under me. I love Dubsado, but I don’t talk about it to make money. I talk about it because I feel it is a solution for so many people who run creative businesses. I have had Dubsado at this point for a year and a half. I had never checked. So I checked. $410 was just sitting waiting for me in my affiliate account. Had it been there all along? Yeah, but had I stopped to think about it when I was in my cloud of worry? No.

So what happened? I was able to get quiet with myself and say “You know, whatever is going to happen is going to happen”. There was all the money I needed plus enough to get me a pair of earbuds. That is me painting the picture of trust versus worry.

Worry took me months and months and months of planning or stashing away or feeling like a chipmunk putting the nuts in my tree. And then when I realized it was dumb… I decided to trust. It happened guys, I can’t make this stuff up.

Again, these are the types of things business owners don’t pause to think about. When was the last time you took stock and inventory of what was going on inside?

I had someone comment on my Instagram and it was in regards to collecting feedback from you all. I asked when the last time was that you served your audience instead of thinking you know what they want and what they are experiencing? For so many people it was such a good reminder. I had someone in the comments say to me “I’ve asked but I’ve never gotten an answer. I’ve offered incentives and I’ve never gotten an answer. I don’t know why.”

So really quickly, I tapped in to see what was going on and it took me all of 3 seconds to see she is in a constant state of worry. Living in that state of worry is repelling people from her. What I’m saying goes much deeper than just how to run a successful business. What I am saying can help you in life.

If you are looking to dive deeper in this area or just in general, then send me an email or message me. Lets discuss it. I really am getting this feeling that many of you are really resonating with what I’m saying. You will be identifying with the little pings I am saying. You are feeling tired. If you are ready to take things to the next level, let me know.

In Closing…

With all of that being said… I would love to hear from you. I would love to hear if todays’ episode was helpful. Did this bring you a bit of clarity? There is a lot that goes into business. I don’t care who you are! I don’t care if you are an authority figure rocking your niche in the industry. There is so much more to business than strategy. When you show up, your business shows up. But if you aren’t right, you aren’t where you are supposed to be… neither is your business. 

To recap… your clients aren’t going to start showing up to if unless you do! Unless you are showing up and living more in a state of trust versus worry and constant “what is next!?”. If you can trust that the universe has got you, then you are going to be okay. To take that one step further… you have to make that conscious decision. You have to say what it is you want. You have to say or write it down or making that decision or setting that goal… you have to say “I want this. I am worthy of this”. You don’t have to worry about how its going to happen, that is the universe. If you just set the intention I guarantee you the universe will show up if you are living in a state of trust.

I hope this was helpful! This is what I am passionate about. This is what serves me. This is what my purpose is. To dig deep and uncover the shit that nobody else talks about to help you grow your business quickly and efficiently. You already have the answers inside of you of what you are supposed to be doing. But have you taken action? Or are you living in a constant state of fear or worry?

Without further ado, I am going to hope off and let you go. If you are feeling anything I said to you resonated… lets talk! Its not like I am going to sell you anything. Seriously. Lets see where you are at.

If you are on my email list you would’ve seen my new packages that I am going to be rolling out for 2019. YAS! If you are interested in taking advantage of those while they are still at 2018 pricing... let me know! This is me living in a state of trust.


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

Engagement Season is Here!

Creative Boss Life Podcast: Episode 35

Better Put a Ring On It

Engagement Season for Wedding Creatives

Grab your dark roast + join us as we talk all things ENGAGEMENT SEASON and how to set yourself up for success with the surge of new potential clients that will be getting engaged!



Episode 35 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Okay, if you are tuning in for the very first time…Welcome! I am Lauren Dragon-Cook, I am the person who made this group that you're in if you're watching it live in the Facebook Community, or if you are listening to the replay, on iTunes or Spotify or anything like that then come join us over here in the Facebook Group!

Engagement and Holiday Season Prep

Today we are going to be talking a little bit about the upcoming engagement season that is upon us. I wouldn’t say it is mostly for the wedding industry but it is centered for creatives to those involved in the wedding world. It’s also applicable to people that have products that they sell, if they have a product based shop for example, you might make personalized coffee mugs. It doesn’t mean you have to be a wedding industry professional however, its kinda where we are going with today’s topic. 

How many of you are ready for wedding season?

Let’s Dive In

According the Wedding Wire and The Knot, there are 10 incredibly popular days that people get Engaged. When do you think those are? A hint: They are between November and February. Here’s a few of them:

  • Christmas Eve

  • Christmas

  • New Years Eve

  • New Years Day

  • Valentines Day

9 of the 10 most popular days fall between November through the middle of February, with 40% of couples are getting engaged during this time frame. Here are some things you should be thinking about when you are looking at your calendar:

  • What you should be posting and when.

  • Most couples start their planning 7-10 months prior to their actual wedding day. 

  • Your summer wedding clients are going to be looking for their wedding vendors during this time. 

  • This will be the biggest burst you will see of inquiries and people reaching out and searching for their vendors. Now is when you want to start amping up your efforts.

Where Your Focus Should Be

What should you be focusing on, what should you be doing to get you noticed?

One of the biggest things you need to figure out if you haven’t already is WHO is your ideal client. If you truly in your heart of hearts just are kind of taking anyone who books you or you're not sure what your favorite person to work with or your ideal client looks like. Now is the time to figure that out. 

I like to think of this time of year as the Wedding Industry Professionals New Year. Its the fresh start. We are wrapping up the majority of our jam packed full schedule. Now is when you are looking to fill up your calendar for the following season. You want to really make an effort to figure out who your favorite person is to work with. Think of your favorite client. What made them your favorite client to work with? What was so fantastic about them?

Now Let’s Get The Client You Envision Working With!

Direct your attention towards these things before you start creating your content and amping up your marketing efforts to get found. You can’t start creating content without knowing who you are creating content for. 

A few different things you can be doing is repurposing content you’ve already created. Blog posts you've gotten a lot of traffic for. Maybe you have actually tracked what some of your best performing posts on your Instagram or Facebook, those are the ones you want to be recycling. You don’t always have to be creating something new. Don't reinvent the wheel. If you talked about some element of planning back in June or Hiring a photographer or what flowers were in season back then. Re-use it. Theres no reason why you can’t. Just switch it up a little bit. Going through your old content will really save you a lot of time too. It’s stressful enough wondering how you are going to be completely booked. 

Tell A Story

Posts that work really well are stories of past clients. Stories of past clients speak to a lot of different points. Did people have a good experience working with you? OR are you brand new?

They want to make sure they are going to have a good experience with you. The random flashes of past clients will really engage them and bring them in. You don’t have to do testimonials, you could go live on your Instagram or Facebook and talk about your favorite wedding of the season. OR your curveball wedding, you ran out of film, the bride lost her bouquet. How did you turn it around, how did you fix it? These are the types of things people want to see or know how capable you will be if things are thrown at you like this. 

Showing text message testimonials, is raw, its real, its uncut. You can screenshot these and share them on your social accounts. These are things that I talk to so many clients about, they ask if its okay to post things like that? You want to get their permission first. But they are going to let you post it. 

Give Them Valuable Information That Makes You Unforgettable

Hidden tips, hidden tricks. Like what you should be looking for Im not talking about what everyone has on their blogs “5 tips how to find a wedding planner”. I’m talking more about what is something that hasn’t already been done a thousand times. One of your brides or grooms managed to save $7000 by doing this one thing. What did they do, how did they do it? What app did they use? What tool did they use? What website did they use? What different way did they look at it? This is the gold nugget your clients want. They want to know the valuable information that normally they would have to pay someone for. I’m not saying give it all away. They just need to know that if they hire you, you are going to show up and you are going to bring the value. They need to know this and this is how you are going to showcase it without coming across desperate. 

Create A Unique Experience For Your Couple

If you are a photographer, making sure they have things like their wedding invitation the day of the wedding. Maybe creating a What to bring on your wedding day PDF. I’d love to be able to photograph XYZ. These are things that we forget to mention when we are caught up in the swing of things. But its something that clients would love. 

Brand new perfume, brand new cologne. Its going to remind them of their wedding day. Its going to remind them how special it is. It will even make for good wedding photos. Feel free to use these ideas, tag me! Tag #creativebosslife I want to see you using these things!


Use Canva to create a pretty PDF of your lists. Share it! Facebook stories, Instagram Stories. Post it! You will look like a rockstar. This is how you reduce reuse recycle.

You want to be providing content, information, valuable tidbits without any expectation of return. I promise you it will come back.

Really talk about your brand story. People actually care how long you’ve been doing this. Tell it in a story form, What did you do before you were a ______. It makes you relatable. You are coming for a genuine place. Paint a picture of who you are and what you stand for and what you believe in, and what you're passionate about. But make it relatable!

Get Creative!

Some of my favorite engagement sessions are when you randomly decide to hike a mountain. You have ideas, you aren’t just going to take them in another random park. Showcase that you have done this before, its not your first rodeo. You’re not just another testimonial. Showcase your past work in a creative new way. 

Stay on Top of Your Content by Sticking to a Plan

The whole point in coming up with a content plan is really staying on top of mind with them. They are going to be starting to search for vendors. They are possibly going to get engaged in a few months. They are going to remember those little things that you have showcased that they want to feel or experience when they are starting their new journey. 

Repurpose Content!!

You can search Creative Boss Life for Batch Content, 6 Months Worth of Content in a Day, Creating a content schedule. These Podcasts can all help you with ways you can repurpose your content and help you figure out a schedule. You can really only create 4 new pieces of content and you can have it play off of each other. Day 1 on Facebook and then repost with a different image Day 15 on Instagram, etc.

And as a reminder, don’t get so caught up in feeling like you always have to be posting on Instagram. The successful ones are the ones who are engaging on Instagram. You don’t have to be constantly posting! How do you do this? By searching your hashtags and commenting and liking those posts to engage with your ideal clients. It will make you visible to your ideal client.

The Most Wonderful Time of the Year…to be on top of SEO!!

One thing you should always be focusing on but especially right now is your SEO. How are you going to be found on search? You have to have a schedule to that too. A lot of that comes with blogging and renaming your images. This episode is not for SEO, but this is the time you want to start building your SEO to get recognized and found. I have plenty of free documents I will link for you. Or you can go to and I have two courses you can take. 

If you want something short term, social media will do that. If you want something once and get immediate results SEO is where its at. That wraps it up, lets get to our Q & A’s.

Engagement Season

Q + A

Amy: I don’t have much content to repurpose being newer, any advice?

Lauren: Okay so you are going to have to start from scratch. You do because I know you, have styled shoots and photos from past styled shoots. You don’t have to always be talking about past clients you can talk about past experiences in other work place situations. Horror stories that turned out to be okay. It speaks to you and your character and your ability to problem solve. Think of other situations in your life that can play a role in this.

Jamie: Does using something like Hootsuite help to plan and or help to schedule future posts? Is it a timesaver?

Lauren: I don’t have a whole lot of personal experience with Hootsuite. I use Trello, it outlines the content, the ideas that i have and let me schedule my content for Instagram, Facebook, etc. Facebook likes organic content posted straight from your Facebook page, so you can plan outside FB but copy and paste while you are logged into your page. 

Iconosquare is very helpful for Instagram posting. What works best for me is when I plan out my posts on my content calendar. Batch day content episode is money, I will link it because it will definitely help you with this. 

Mia: Does Wix website have good SEO

Lauren: If you had asked 3 years ago this would be a no, but over the last few years it has gotten better. You need to do more than just download a plugin. You have to connect things on the back end that are working together. the initial foundation happens outside your website and then. Its not so much the actual platform it is the setting up behind the scenes that needs to happen in order to get good SEO.

Brittany: I never really realized how much amazing information you have available in the resources area of your website. 

Lauren: Thank you! That makes me so happy to hear. Thats awesome thank you, that makes me so happy and grateful you find it helpful.


I am going to let you guys know as soon as I am 100% finished with the Intuition in your Business Workshop I am putting together. I would love to know what days, what times work well for you. I want to make sure I can do it when many of you are able to watch it live. Look for the poll I will create!

Wrapping it Up

Make sure you post your questions in the Facebook Group! There are so many brilliant people part of this Facebook group but you don’t know each other. Use each other guys! Utilize the resources you guys have. 

The next Live is on October 16th. and then one more October 30. This month is all about Engagement Season, Holiday Season. Let me know what you want to hear!

Thank you for tuning in live and catching the replay, I appreciate it so much. I hope these are helpful. I am always open to feedback, always open to ideas or topics you want me touch upon or talk about, I'm always open to hear about it. Have a fabulous week and I’ll talk to you soon!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

My Absolute Best and Worst Business Investments of All Time

Talk It Out Tuesday: Coffee Chat

The price of anything is the amount of life exchanged for it.

Grab your dark roast and join us as Lauren lays it all out on the table with her top best AND worst business investments she has made to date. From masterminds and mentors to courses and workshops, it is about to get all kinds of vulnerable up in here so that you don't have to!

Grab your dark roast + join us as Lauren lays it all out on the table with her top best AND worst business investments she has made to date. From masterminds and mentors to courses and workshops, it is about to get all kinds of vulnerable up in here so that you don't have to!



Episode 34 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!



Grab your dark roast and join us as Lauren lays it all out on the table with her top best AND worst business investments she has made to date. From masterminds and mentors to courses and workshops, it is about to get all kinds of vulnerable up in here so that you don't have to!

Lauren Dragon-Cook: Good morning everybody. How are we all doing on this beautiful Tuesday? Todays episode we are going to be chatting about all of my best and worst investments I have ever made throughout my entrepreneurial journey. Its going to be good. You are going to get the real, the raw, the no sugar coating. I will be sharing with you all of my investments, the good, the bad, the ugly. What actually helped me, what I probably could’ve don without… there is going to be no sugar coating on this one.

I have been doing this thing, I have been an entrepreneur since 2010. I have not worked for a company, I have not worked for a corporation... I have worked form home since 2010. Obviously it has changed over the course of the last 8 years, but I definitely have invested in a couple of things. 

One other thing I want to quickly say before diving into the bad… I have pretty much tried every single software, platform, program, service that is available out there for creatives. Why? Because I am very much the type of person, that I will absolutely listen to you and what you have to say about a service or program, but I am the type of person that has to experience it myself. I am that person. I need to know first hand. With that being said, I am not kidding. I have tried every single email software, almost every single client management software, I have tried all the design software’s. Yeah, you name it I have probably tried it.

I used to have a nickname… “Apps”. It used to be my nickname.

The Bad and the Worst

Let’s dive in.

Number 1: Let’s start easy… if you are in the wedding industry then you are obviously familiar with he Wedding Wire and the Knot. I have had free service s on both. I have paid for Wedding Wire. If that is your sole marketing means… you are doing it wrong. Wedding Wire in the time I was paying for it and optimized my account for all the SEO, I did everything that they say to do to set it up. I didn’t get a single real lead. Not one. I didn’t get a single lead. I did get a fake lead. I know it was a fake lead because in the way that the message read… it was literally one day after I contacted Wedding Wire saying “hey I’ve done everything you’ve said, I’m not getting anything”. They told me it just takes time. Finally I talked with Peter, (love you) and I just said “listen, I’m not trying to say Wedding Wire is terrible, but I have done x, y, and z… I have waited for months and I haven’t gotten a single lead.” Then they let me break the contract. Now this is information I am sharing publicly. Am I supposed to be? I don’t know. But to be completely honest, I am a resource for you.

You can still get all the reviews and awards and recognition, you don’t have to have a paid account in order to do so. It is absolutely a business builder if you are looking for accolades. 

Number 2: I’m going to ruffle some feathers but that is okay… Bridal Expos. Bridal Shows. Didn’t matter if it was a $1,000 booth in Boston or a $200 booth in New Hampshire… it never produced sufficient, quality, “yes I want to work with these people because they are my ideal clients”, brides or grooms ever. I’ll tell you why. The people that are going to wedding shows these days… we live in a digital age. Everything is online. When we got married Pinterest didn’t exist. The age, the bride of today is not going to shows in order to find vendors. They have Google and friends for that. Then on the other side, the ones that do go to the shows and expos are solely looking for handouts, for discounts, for the free gifts… for the swag bags. They are going for the free shit. 

Here is another thing… last week I saw that someone had left a review from Canada and gave our Podcast one star and the reason being because swearing is so unprofessional. And so what I want to say to that person is you are going to spend your energy and go out of your way to leave a review, a one star review, when you could’ve spent that same amount of energy and unfollowed the group. Don’t spread that negativity. I’m not going to censor myself.

The one thing I have gotten from clients time and time again is them coming back to me and saying “but if don’t do the show someone else will replace me”. Okay, let them replace you because then you don’t have to deal with those budget brides. You are looking for quality. You are not looking for quantity. You know how much of a headache it can be if they are not a good fit for you.

Number 3: Infusionsoft. This will lead me into a couple of other things but, if any of you are looking for an email platform or a way to send out newsletters… Infusionsoft is not it. When I joined I was paying $240 a month. It can be great if you are running a seven figure business and have all kinds of sales funnels and all of that stuff. But if you just need the basic “I need to send out an email to my group”, Infusionsoft is not it.

It is called Confusionsoft for a reason. It is too much of a platform for the majority of people that are listening to this podcast.

Number 4: This wasn’t necessarily money spent, however it was space in my mind. All of the worlds free opt-ins and downloads and webinars and workbooks… all of the things. Yes they absolutely are there to help you and give you information, however 9 times out of 10 if you do not know the true purpose of a free-bee it is to get someone’s email. Once you are in the email sequence you are going to get sold to. You will feel the product is the solution. Let me tell you… I have no in the last 8 years found by getting some opt-in or some download… I have never found a product at the end of that that changed my business. If you feel like your desktop looks like a murder scene from a horror movie with all of the carnage and opt-ins… if that clutter is starting to weigh on you… delete it. Unsubscribe.

Number 5: All the courses that I purchased over the years and didn’t finish. All the courses I bought and finished and was still left with questions. All of the courses that promised it would teach me how to save the world and rescue all the starving children and it didn’t teach me that. All the courses. 

Anyone can create a course. Yes some of the best of the best have courses. However they don’t necessarily have an education degree. They don’t necessarily have the means or qualifications to teach you in a specific way. If you are looking at a course and you are unsure… if you keep going back and forth, chances are you can weigh on the side of “its not going to do a whole lot for you”. If you are feeling this course will be the one, it is solving a specific problem for you… then okay! Maybe it is a winner. From my personal experience, all the courses… there have only been a couple that handout and taught me something of value that I still now practice or do.

If they have a moneyback guarantee that tells you a couple of things. It tells you they truly stand behind their product, they are not out to ghost you, they aren’t out just for a profit, they genuinely want to help. 

Courses are not the solution. Am I going to tell you the solution? Well its different for everybody. But there is a solution for you.

Number 6: Facebook ads. Last year alone I spent $1,800 on Facebook ads. Let that sink in. Yes, I did have somebody running my Facebook ads… so on top I was paying someone money to do that. I was probably looking at about $5,000 on Facebook ads. People that you are trying to target can be done in different ways. But since we hear about these ads all the time, we think it will be the end all be all solution. What I will say, I ended up getting maybe 200 subscribers on my email list. I would have to assume maybe 40 of them are still around.

Facebook ads are necessarily the solution for small business owners. It does work for some, but when we are a service based business it can be kind of hard. This is my experience.

Number 7: Last and not least of the worst… which ironically is also one of the best. A Mastermind that I joined last May. When I say high touch, I am talking five figures. More than I have ever spent on a vehicle. I joined. This Mastermind was supposed to teach me the ins and outs of sales funnels and how to do Facebook ads and what it was going to take for me to find my ideal audience. All of these things.

I even went so far as to pull cards for myself. I asked, I contemplated, and meditated. The answer was a resounding yes. Now, I could’ve talked myself out of it, and I almost did. But I joined because the person who ran this Mastermind was incredibly good with advertising. 

Long story short, I am now one of over a dozen people that are no longer in it. I don’t think it is offered anymore. This person has since changed directions. It ended badly. When I say badly, I mean I remember having a one on one call with this individual and saying to them (I’m being 100% transparent so take it or leave it), “Listen I don’t even have enough money to buy my children Christmas presents. We haven’t purchased groceries in three weeks and you are still expecting me to pay you X number of dollars when we are a terrible fit and I’m not learning what it was that you had told me I would learn.” The person looked me in the eye and said “yeah, this is business”.

Fast forward a little bit, the day after Christmas… I don’t think I’ve told anybody this story but it needs to be told. The truth of the matter is there are many many many coaches or mastermind groups that I have heard this happening with. Many mentors that we love but don’t know about it because it is behind the scenes. Here is the best part…

The day after Christmas collections started calling me. I would receive a call a day. It lasted for right up until the second week of February. One of the voicemails that I received was speaking to the fact that my father was in the hospital for cardiac issues. This is collections, guys. I don’t know how they found this shit out but they did. The voicemail was more or less a threat. I have saved them all. You cannot do that legally. Calls continued.

It is now behind me. On the flipside… I will Segway into my best investment. I have come to realize, accept, internalize, embrace, and moved on from the fact that that happened and it has also been one of the best investments I have made because I was able to find the silver lining. 

The Silver Lining

The silver lining is I was able to meet so many people that I never would’ve been able to. I was able to make connections with so many people that I would’ve never met. And we have lifted each other up. We cam together and banded together. It was a beautiful thing.

Is it why I joined the Masterminds? No. You shouldn’t have to find the silver lining and justify it that way. But it was truly one of the best things I could’ve done because it pushed me out of my comfort zone. That is the one thing so many business owners need. We stay stuck in our comfort zone and expect to grow and have a different outcome even though we are doing the same thing.

It was one of the best things that I could’ve done for myself because it taught me so many things. I don’t do sale funnels or Facebook ads in my business.  I don’t do those things because it is not me. It is not my brand or who I am as a person. I am here to serve you, I am not here to sell you.

The Best

Number 1: I should’ve done this sooner, but one of the best things I’ve done was to hire a copywriter. A copywriter for emails, for my about page, for my home page, for my services page. It is really hard to A) look at what it is you do from an objective stand point. I could not for the life of me explain what I actually did on my website. How do I explain all of this? It is something that isn’t really done. The closest terminology I have found to explain what I do is a “psychic business coach” and even then that is a terrible label and I don’t put that on myself. 

So I had to hire a copywriter and find someone that sounded like me and would be no question that I wrote it. It was an investment depending on what I had them do. However, if you can relive that weight… fuck yeah it is worth it!

Hiring a copywriter… it was tough. But the sooner you become clear on who you are serving and what you are offering… the sooner those clients will walk through the door. But if people don’t know what it is you do… they aren’t going to hire you. You have to remember two things when you are thinking about copy and whatever… I mean this in the sincerest way. People are dumb. Meaning you have to explain it to the in the simple form possible. And no body is going to be as proud of you as your momma. Meaning they don’t really care about you, they want to know what you can do for them.

Until you can internalize that, you can’t really grow or reach your ideal client.

Number 2: Hands down… in-person workshops that fuel my soul. Whether that is growing my own intuition and learning how to connect with my own inner knowing to connecting and learning business with other creative business owners to retreats where you just relax and learn a couple things. In-person workshops have hands down been some of the best. I have never regretted spending money of them. You are always going to learn something and get what you put in to it in return. If you go into it thinking open minded and you are just there to recharge… that is what you will get, But if you go into it thinking… I just need some money… that is all you will think about and you won’t be open to hearing the information or experience people are trying to offer. 

Number 3: Dubsado. It has been the best investment I could’ve ever made ever for my business. Why? The heart and soul the brain of running my business on auto piolet. I talk about automation, strategies, and workflows… but in reality it all happens because of Dubsado. It literally cut my work time I would say at least by 30% with my wedding planning business. 

If you are paying whatever a month, $25 a month to work 30% less… is worth it. If you are on the fence with signing up, I do have a coupon code that gives you 15% off the life of your subscription. Not just 20% off for one month. If you are looking to sign up, the code is WEDDINGBOSSLIFE.

Number 4: Tailwind. Its about $100 a year. If you want to get a coupon code for that, go to my website and find resources and you’ll find the link and you’ll get the coupon code directly applied. It is a Pinterest software. You schedule your “pins” to be going out at the optimal times and your audience then sees it. The beautiful thing about Pinterest is it looks like you’re constantly pinning. You don’t want to do 60 new pins all at once because if your audience isn’t on at 9am… guess what they won’t see those pins. Pinterest is the second largest search engine aside from Google. If you are looking to drive people to your website organically… Tailwind is an incredible way to do it.

Pinterest for me is the second biggest source of traffic to my website. Meaning people find me through Google and Pinterest. Those are my two biggest platforms.

When you do pin from Tailwind, make sure you are doing it form your actual URL. You don’t want to be behind the scenes on your website pinning stuff. People won’t be able to access it.

Number 5: Attending WPTI. This one is for my photographer friends. Going to that conference, if you are part of the video or photo realm, opened my eyes to so much more. It allowed me to meet those insta-famous people and see the actual person behind the mask. It was such a game changing experience for me and changed the complete path for the business I was working for. It was so innovative.

Number 6: Last but not least, I wanted to give this a bit more of a highlight. All of the intuitive workshops I have attended, they have always proven to be one of my biggest sources of growth for my own business. If you have a hobby, if you have something you just want to learn more about… do the workshop. The very first one I ever attended was back in 2013 and now I have incorporated it into my business. You never know where your path is truly going to lead you. If you had told me that I would’ve been teaching people how to tap into their own gift and strategize their business… I would’ve thought you were crazy.

Wrapping It Up

You are all helping to create something that doesn’t exist and change the course of business for everybody. The solution of your business looks different for everybody. No coach, your mastermind, no workshop is going to be that one solution for you. The solution lies within you. When you start to learn how to tap into your own intuition, you will get the answers you need, and the divine guidance from your own guide. You could pay $3,000 for a coach to tell you or you can find that answer for yourself. Its about learning how to tap into that so you can skyrocket and grow. 

That’s what I mean when I say you are helping to create this path that doesn’t exist because I have this feeling that I was put here to completely change the game. Courses aren’t the answer. Webinars aren’t the answer. It is already inside of you. It’s a matter of learning how to work with those things… then you will get all the answers you need.

The first question you should ask yourself when you are looking to start investing in something… is what is going to make me money. Where am I going to be able to regain my cost? You have to figure out a way that works for you.

Keep the conversation going. This is amazing. We will be touching base again in October! How are we almost into October?

Our next Coffee Chat is going to be on October 2, 2018. I hope this was helpful and it was informative. As always you can always reach out with questions. Love you guys so much, have a fabulous rest of the week!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

Pricing for Profit

Talk It Out Tuesday: Coffee Chat

A Profitable Business: From Covering Expenses to Scaling for Growth 

Staying Productive while on the verge of burn out

Grab your dark roast + join us as we chat about all things profitability within your business from walking you through what you should be making each month to cover expenses to scaling your business for growth!


Episode 33 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


The Creative Boss Membership: Waitlist

Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!



Grab your dark roast and join us as we chat about all things profitability within your business from walking you through what you should be making each month to cover expenses to scaling your business for growth!

Lauren Dragon-Cook: Welcome! If anyone else having a day that just feels totally like its supposed to be a Monday? I am.

I want to dive right in and not take up too much of your time. I so appreciate the fact you are here with me. I know how valuable time is. Especially for the momma’s who this is the first day of school. How many of us are drinking bloody mary’s or mimosa’s right now? Hell yes.

We are going to be talking about pricing for profits. Pricing is absolutely one of those topics that I cover with my one-on one clients within the first two sessions. It is something that about 90% of business owners are completely out of alignment with. They aren’t in alignment, congruent or balanced with what they should be charging and what they feel they are worth. That has a lot to do with underlying issues that again, I always uncover with you. You’re not just making these superficial changes to your pricing. It is one thing to say you’re going to restructure your packages and charge this this and this… but in reality often times that is not taking care of the problem. 

My clients think that just changing their pricing will make shifts happen. If you do not feel good about your own pricing or feel you are worthy enough to be charging that… then its not going to work. You will fight it and struggle with it. It won’t be congruent across the board. That is what I like to work on with people. If you do not feel good about yourself or you are not truly that worthy or valuable, then it doesn’t matter if you change every structure and cost of goods sold and time… it doesn’t matter.

Cost and Demand

Let’s dive into the actual meat and potatoes of stuff. Pricing is a formula. It is not just a guess. There is a strategy that goes into it. You have to carefully combine the cost and the demand. You have to weight he products that all clients want with your total cost. That is also known as the cost of goods sold. If you are a service based business then you are still factoring in your time. Right? That is still a major cost of everything. You have to make sure you are including that in what you are packaging up your services or products.

Time is absolutely what people underestimate the most when trying to price out services because they are just looking at what they want to make. They aren’t factoring in their time, they aren’t factoring in mileage, they aren’t factoring in your lens or camera body. So many things! At the end of the year they sit back and look “well that didn’t work”. And then they can’t figure out why.

Pricing is a very careful combination of cost and demand. Many creatives fail to factor in the time they spend in their work. YOU… I am looking at you. You are the most valuable cost of your product. And in order to feel filled and valued by your product you have to have an income. You have to pay yourself first. If you aren’t actually making something at the end of the day, there is no point. That is one thing so many people fail to do.

Another thing I want to point out is the only way you can change the price of your product is one of three different ways. You can’t just raise the pricing just because you feel like it. There is a strategy to this. You either have to change the expense of the product or service or you change the amount of time you are spending or you are changing how much you are paying yourself first. Those are the three different ways you can change the price of your service or product. Increasing the product price should eb based on those three things.

I see this happen a lot… you have to ignore your competitors pricing. You do not want to begin to compare or copy anyone else’s pricing. I would even go so far as to suggest, don’t even both at what they start at… guess what1? You don’t even know if they are making a profit. So why on earth would you want to look at that if you don’t know if they are making a profit to begin with? People can put on a really big façade and make it look like they are making money, but that doesn’t mean they are. That is one of the biggest mistakes I see time and time again. Creatives begin to collect pricing from all their competitors and they start to analyze it and make their own price list to be this better version of all of those packages they collected, but it is so much less important to be conscience of what your competitors are doing around you. Just use your efforts and time by doing your own thing. Just do you! That is another thing, you won’t feel worthy about charging triple times what you would’ve initially charged. It will never sit well. Your clients will pick up on that and pick up on the misalignment. If you do not feel you are worth $2,000… they will pick up on that and then they won’t book you. You will have this problem of “why isn’t anyone booking me?”. It all starts at the root. It all begins and ends with you.

Dig Deep

Another thing, I see so many people just say “well I don’t have any clients on the books, so I’ll take whatever I can get”. How many people have said that? Part of that is it is okay to say “no”. It is okay to say no because what that is doing you are honoring yourself and your worth. IN the long run it will save you from trying to rebuild your own sense of value. It will help you stay in this place of valuing yourself and feeling worthy of charging what you are. I promise you, if you give someone a discount or you barter with someone against what your better judgement is telling you… those people will end up being not your ideal client. They will be pain in the ass clients too.

Do not base whether or not you say yes to a client on “well they have a fabulous network”. “They will bring me in a whole lot of future clients”. I will be the first to tell you… very rarely do people that ask you for a discount for your services or products very rarely do their people flock to you because chances are if they are asking you for a discount, their people will too. If they are not part of your target market, chances are their friends are not either. So many people will say “its fine, I gave them $200 off, but they have such a good network…” They think they will make it back in the long run. No guys. That is awesome positive thinking, but what you are trying to do is back track and make the decision that you made based on your value okay. That is not okay. That is why so many people struggle with pricing because (AGAIN) you do not realize how much your pricing has permeated your business… how much your perceived value of yourself and worth of yourself has trickled within your business. And then you start to put band aids on other areas of your business.

Pricing is where it begins and ends. You got into business because you were fired up. You felt a passion, felt a calling… whatever it may be. It is a business at the end of the day. You have to make money form this. You aren’t doing this just for the sake of humanity. You need to still love what you do, you need to not feel burn out… and how do you do that? With being paid what you are worth.

Story Time

I’ll tell you a quick story. A couple months ago even though I have been doing this now since 2010, I forgot this lesson. My clients started to walk over me. I was busy all the time but I wasn’t making any money and I wasn’t enjoying what I was doing anymore. It was draining me. To be honest… doing things that weren’t my favorite or were coming from a place of passion for me… made me feel even more burned out. I have this need in myself to be a people pleasure. I would bend over backwards for everybody and anyone. Who ended up suffering because of that? Me, my family, my work, my soul. Everything began to suffer. Instead of being this badass entrepreneur, I took a step back and realized this isn’t how I want my business to look. I made the changes. This is the harsh reality of being an entrepreneur. We love what we do. We love people. We want to serve. However, if you aren’t serving yourself first, you aren’t going to be able to fill anybody else up from that cup., It is an uneven exchange. Then you begin to resent your business. When I sat down and nailed the formula for pricing my own work… I gained the clarity I needed to be able to say no to certain things. It is a process.

I am not cookie cutter. I am not your mainstream educator. I come at everything in life, in my business form a different angle than mainstream. I always have. I lead with my heart and my intuition and I am going to tell you the reality without sugar coating it. I don’t feel anyone out there teaches pricing quite like this. Here is the heart and soul of it.

Value Yourself

How many of you have said…

  1. “My clients are confused by pricing.”

  2. “I don’t know how I came up with my pricing.”

  3. “My pricing is heavily influenced by my competition.”

  4. “My sales averages are lower than my goal.”

  5. “I have products or services for people to see, but they are rarely sold.”

  6. “My clients don’t buy the packages or services I really want them to.”

  7. “I am nervous to discuss pricing with my clients.”

  8. “I feel under valued or under appreciated at times.”

This is a universal formula, however you have your own influencing factors. You have things that will weigh heavier within that formula than say someone else who has 17 children.

If you can relate to any of those quotes, know there is a problem with not only your pricing structure but also your self worth. This again, will be the 16th time I’ve said it… this is a much deeper rooted situation than you realize. This is the type of thing, again, I work with people on. Anybody can teach anyone pricing. You go on google and you can look up pricing formula for blah blah blah. What you won’t find is someone who will sit there and tell you why and how to really get to the root of that.

Psychology of Sales

If you give people too many options. If you hop on a website or a restaurant and there are way too many choices, what happens? Decision fatigue. People do not make a decision. You are not going anyone a favor by having sixteen different. You are doing more of a disservice to people. The reason why many professionals will have three packages is because the psychology behind it says people will choose the middle package 90% of the time. They will choose the middle. I’ll tell you why…

Say your toaster breaks and you need to buy a new one. Hop on amazon because prime is life and you start looking at things. You are looking at price and reviews. You don’t want a $5 Walmart toaster because chances are it might blow up and then you spend even more money fixing your house. But on the flip side, you know in your head you do not need a $500 toaster. Unless it is buttering that toaster for you and washing your windows at the same time… you do not need it. Why? You value other things in life. So where does that lead you? Somewhere in between. You may not have a specific number in your head of how much you want to spend, but you have a range. Anywhere from $25-$60. You know you have a range. You are going to go with something within that range. What is going to help determine that? Most of the time reviews. 

So again, your middle package is where most people will buy from you. They do not need to have all the bells and whistles (most of the time). But you also don’t want to just have bare bones minimum. Does that make sense to you?

If you want to be making X number of dollars on every single client, you make that the middle package. You make the package you want to be making the most sales with… the middle package. You want to show people there are other options, but the middle is where you want people to go. When you want to add additional packages, take away items from the bottom package and add it to the top. Your clients will gravitate towards the middle. The smallest package should be bare bones minimum. There is a psychology behind this.

People gravitate towards the middle because it implies a value and it is easy and convenient. People will also implicitly assume it is the most popular selection. It makes them feel comfortable to make that investment with you and knowing other people have made the same choice.

Factor in Costs

Here are some costs I want you to pay attention to. I’m not sitting here giving you the pricing formula you need to be using, because it looks a little different for every person. The structure looks the same. You need to factor in these costs to every job you take on. Are you accounting for your…

  • Phone

  • Cellphone

  • Rent

  • Electricity

  • Marketing

  • Education

  • Postage

  • Mileage

  • Insurance

  • Vehicle

  • Bank fees

  • Credit Card Fees

  • Computer

  • Camera

  • Lenses

  • Printers

  • SD Cards

  • Website

  • Subscriptions

Are you taking into account all for those things? Probably not. These are also costs you need to be accounting for. So when people come to you and say “you’re charging X for blah blah blah!?” Yes. This is my business. If you were going into a Target you can’t just expect everything to be displayed neatly on the shelves and not paying people to do it. That is part of it. You really have to be thinking about all of these things. Especially with planners or photographers or anyone who is just starting out… they are not factoring in that stuff because it begins as a side hustle and then two or three years into the business they aren’t making a profit and they wonder why. This is why!

What are you worth per hour? How long does it take for you to go from brand concept to finished product? Or editing photos? You have to think about these things. You are not just pulling a number out. It doesn’t matter what sounds good. You have to go through the motions.

I would suggest writing out all of the costs associated with your business. Write them all out. Then if it is a yearly fee, divide it by twelve. Then you have it as a monthly payment. From there you need to be figuring out how many clients it would take you to cover your costs. So in order for you to stay in business it will cost you $2,000, then okay you should probably have a bare bones package of $2,000 or something close to that. You need to be covering your expenses with only one or two or three clients. Anything above and beyond that (technically) is profit.

I would love to know if this is stuff you’ve put thought into. I also would like to know the answer to these questions…

  1. “My biggest hurdle with pricing right now is…”

  2. “My biggest hurdle with my current price list and my packages is…”

  3. “My clients have given the following feedback on my price list…”

Are you setting aside money for taxes? When you start to make a profit with your business you need to be paying in taxes. Are you setting aside at least 30%? Qapital. That is my solution. Any time a check goes into an account, it can automatically take out 30% for you. I have managed to actually save a ton of tax money without having to think about it because it happens before you even realize it.

Wrapping It Up

So guys… what this helpful? I hope this chat helped. My sole goal from this chat was to show you that you are worth it! If your pricing or strategy for figuring out your packages and services… if you want help that is absolutely something I can work with you one-on-one.

If you are going to rearrange your packaging and pricing, make sure you are factoring your time and all the expenses we talked about. Write down your expenses first. Make sure you getting your money.

If you have any questions, let me know. So much love to you guys. I will be chatting with you in a couple of weeks. Have a great rest of the week.

Q + A

Q: How do you suggest raising prices? All at once? Small steps?

A: You can change the expense of the product or service. You can change the time you are spending on the product. Or change how much you are paying yourself. You don’t always have to jack up the number, maybe you just need to take a look and see how much time you are spending or how much you are paying yourself. I would suggest doing it across the board. I would do it within incremental steps within that strategy. If you change $1,000 and you want to jump to $3,000… that won’t sit well with you. Maybe first do $1,500. Do it in stages. Make sure you are actually making something when everything is said and done.


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

Staying Productive Even While Riding on the Burnout Bus

Talk It Out Tuesday: Coffee Chat

Remaining Productive While on the Verge of Burning Out

Staying Productive while on the verge of burn out

Grab your dark roast + join us as we break down the illusion that we are always supposed to be chugging full steam ahead like the Little Engine That Could. Learn the tips and tricks I use in my OWN business to stay productive even when it feels like I've got a permanent assigned seat on the Burnout Bus.


Episode 32 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!


Lauren Dragon-Cook: I’m so excited to be back! Yay yay yay! Happy Tuesday! Let’s get this show started. How are you all doing? How have we been doing since the retrograde? For those of you who don’t know right now is a shadow period. Right now things are a bit crazy still. Things are sort of leveling out here.

*KNOCK KNOCK KNOCK* Housekeeping!

Few housekeeping things first and foremost. I sent out an email to everybody yesterday and for those of you who haven’t’ seen or paid attention… guess what!?

1. We are now officially Creative Boss Life. YAY! A little bit behind that, I recently realized a couple months ago that what I do and what I teach and preach and what I want you to learn is applicable to people across all spectrums. All industry’s! We are no longer just Wedding Boss Life, we are now Creative Boss Life. So if you have friends maybe they are bloggers or content writers or video producers… then bring them on in! Now our community is expanding very rapidly. I saw a huge growth after making that change. So very excited about that.

2. We are going to be doing our Facebook Lives every other Tuesday. Back in action, I am back and it feels good to be back. I feel energized and excited to be here again. It will be every other Tuesday. We won’t have one next Tuesday. I will post a calendar though so you can have the dates and write them in your own books. All that fun stuff.

3. The winner of the giveaway! The winner of the contest is the other thing I want to share, but I will wait til the end on that. Last week I wanted you guys to have a chance to have a one on one coffee and clarity chat with me and get a full spread for your business so in order to do that you just needed to invite your friends and biz-besties in the group. It has been my goal to get 1,000 group members by the end of August and we are pretty close. So there is that.

The Burnout Bus

We are going to be tuning in and chatting today about riding on the Burnout Buss. You and I and everybody that has been in business for a little bit, we all know that burnout is real. It doesn’t matter what stage you are at in your business, burnout is inevitable. Burnout for everyone looks very different across the board. For some people that could mean needing to literally crawl into bed, pull over the covers and not come out for a week. For other people it means you are lacking your creative juices. It manifests itself in all kinds of different ways.

Today I am going to share with you some tips and tricks that have helped me ride the wave and sometimes I feel like I have a freakin’ assigned seat on the burnout bus and I’m not allowed to move, but I will share with you what helps to get me through until I’m energized and back at it.

First and foremost, I really want to drive this notion and idea home for you guys. We are not powered by solar energy. We are not energizer bunnies, we are not programed to always be on. We are not programmed to always be going 100%. We need to recharge. We have to! You have to! If you don’t, what happens? You die. Well figuratively. 

That is the biggest premise of what I am talking about today. You are not programmed to always be on at 1,000 miles an hour. Its not how we were born to be. It is not how our brains are wired. If you want me to dive into the psychology of it all, I can. Do you know that? That’s what my background is in. I kind of combine psychology in ways in which you don’t necessarily notice it. 

Before We Dive In

A couple of things that you really need to understand before I give you the tips and tricks. Picture ourselves as seasonal. You have periods of growth, you have periods of rest, you have periods of dormancy. Like winter, fall, spring summer. We have talked about that in a previous episode, embracing the cycles of your business. It applies to everything. Stress plus rest equals growth. Write that down.


If you are finding that you aren’t getting enough rest in general, if you aren’t sleeping well at night, if you are burning the candle at both ends… that isn’t helping you. As business owners I feel we have gotten into this myth that if you work really hard that is what is going to take you to the top. I have to pop your bubble. That is not what is going to bring your business o the top. I immediately felt like some of you went to think that rest is just sleep or being lazy. That isn’t further form the truth. Rest isn’t just sleep, its not just sitting around, and its not just being lazy. The reality of things is that stepping away form whatever it is you’re working on and being able to shift your focus… whether that is physically getting up and going for a walk or getting up and doing a chore you need to or going and picking up a book you are enjoying. Those are things that are going to help you shift your focus. It allows your brain and your body to take a little step back and to get away from always working so freakin’ har and always pushing yourself forward. Sometimes, maybe I’m alone on this, sometimes my biggest ah-ha moments and moments of clarity are when I’ve just stopped. I’ve just taken the time to listen and maybe I’m meditating or simply being present. Or maybe I’m just sitting outside, it doesn’t matter. But those are the moments where you are going to get your clarity. If you can take a step back and give yourself some time every couple of hours… take a vacation on a bigger level! Step away on the weekends. You shouldn’t be working 7 days a week. 

How many people are excited about Mondays? Please tell me. If you view Monday’s as a curse… tell me.

What it does by taking a break, stepping away… it allows our really difficult stressful burnt out periods to be more productive. Let me repeat that. When you take a break, when you take a vacation, when you are bale to shift your focus, when you are able to getaway on the weekends and put work aside and you aren’t always pushing forward… you are allowing those stressful periods to be more productive. 

For all of the people that are really excited about Mondays, that means you are doing a really good job of balancing the rest and the stress. Whenever or not your hate Mondays, that shows you if you are growing. If you are despising Mondays… that means you are probably just working yourself to the bone and you are not able to really accomplish those goals you’ve set for yourself. You are probably burning the candle at both ends. If you’re in the middle… that means you are trying to figure out a balance for yourself at this point. You would have to like Mondays 50% of the time and be excited about it, but are you excited about it when you aren’t burnt out? When does that excitement come up? Look at that for yourself. I can tell you when I am tired and exhausted that is when I do not want a Monday to come. That is a red flag for you to take an inventory and look within. If you are feeling pissed off that Monday is coming… that means you are probably burnt out in some area. Maybe you like your job but sometimes the weekend is your busies time. Well did you just have a super busy weekend? What does that look like for you?

Evidence suggests that burning the midnight oil too often leads to less productivity. Not more. If you do it once in a while, what I am talking about here… if you pull an all nighter, you have this huge project you need to get done and it is 2am and you are still going at it. If you begin to do that once a week or a couple times a week or three to four times a week, you are going to burn yourself out even more and you are not going to be more productive. What I am trying to say here… when you give yourself rest and when you give yourself grace and when you are just giving yourself permission to not be on 24/7, your productivity and growth is going to shoot through the roof. You are going to feel refreshed and feel like you just had a day at the spa. You will feel so much better about your work and life.

Staying productive while on the verge of burning out

What happens when you are just going at it? If you are incapable of performing executive functions, meaning unable to use your reasoning skills or problem solving skills… if you are unable to use those skills your working memory doesn’t function as well. Your ability to manage tasks goes way down. This is the psychology behind this. I was look at articles and studies. There is evidence and facts that backs this up. 

Recovering from Burn Out

How many people are burnt out? How many people are just waking up and are not grateful? How many people?

What happens, when you start to get that is it will continue to spiral until you put a wedge in that and recognize it. Don’t be afraid to say no. That is one thing I want you to write down. I am giving you permission. Do not be afraid to say no. What happens when you are burnt out… your ability to filter what you should be working on versus what needs to get done versus what is not a priority, you are in a tunnel vision on having to get it all done. Your ability to reason and say no to things also declines. Don’t be afraid to say no especially when you know you are on the verge of or in the present moment of being burnt out.

Something else to help you recover from being burnt out and feeling like this is providing yourself with a  way to decompress. I was talking with a client last week, and they were like “I don’t have any hobbies, I don’t really know what I enjoy doing anymore”. How many people feel that way? How many people don’t know what your hobbies are anymore because you are so consumed with growing your business? And that is not a bad thing. That just means you are really friggin passionate about doing what you are doing. But often times you get so engrossed in growth and making it work that you lose sight of what really also makes you happy for having a way to decompress. 

Whether that means going outside… get a hammock! I am not even kidding you… when I got my hammock last year I was like ehh… may not use this. I got it as a deal, end of the season. I use that thing so much I kind of am even impressed with myself. If I know I am about to explode on my children or husband or both… often times I know when I am at my breaking point. I will say “okay mommy is going in her hammock”. They know… don’t mess with her. Don’t talk to her. She will supervise as long as you guys are away. She will make sure you aren’t breaking anything but leave her alone. She needs time to read, to just sit, to be present and recharge. For me it sounds so silly, but my hammock is such a beautiful way for myself to decompress.

My work used to be my hobby too for the longest time. When I failed to realize that I didn’t have any hobbies that made me happy anymore, guess what? My business was just kind of coasting. It wasn’t growing. I don’t know if there is any correlation there, this was a few years ago. But when I really started to get hobbies and do things for me instead of feeling selfish about this, then that is when I also was able to start resting. Not being lazy, but resting. And that is when I started to see my business grow again. Take it for what it is.

A few other things I want to point out. Some major tips to help you recover.

  1. Recommit to relaxing. I am giving you permission. So many of us need to hear that because we feel, we live in a very egocentric society and it is very go go go me me me. Sometimes when you are flipping the switch you almost need to say “is this okay I am doing this?”. Recommit to relaxing. Every single person needs to step away from work every now and then. Even if you are a creative entrepreneur and you love your job. Make time in your schedule to relax. I’ll tell you. I know often times when I wake up, I know what my level of productivity is going to be. I can feel it. If I am burnt out I might as well not even bother, if I do try to accomplish big things, its not going to happen and I just wasted an entire day. So if you are waking up and feeling burnt out, why not take the time to relax. Do something for you.
  2. Make non-flexible monthly and quarterly goals. When you have goals written out for yourself, it doesn’t matter what date you get it done, as long as you get it done by the end of the month… that gives you a much wider range of time to get it done. You don’t feel you have to be at it every second. If you wake up and feel today is not the day, then give yourself that grace and try again tomorrow.
  3. Don’t get distracted. How many of us immediately upon waking up check social media? My hand is up for a reason. I am working on this myself. Just because I am giving these tips to you doesn’t mean I am immune to them. I have just taken stock and inventory of what helps and what doesn’t help. Try to do that. I have also noticed if I wake up in the morning and I’m in a fabulous mood and then I look at Facebook or Instagram and somebody is talking about the tragic murder that happened in Colorado recently… I actually was having a fabulous day, I was on it. I felt like I wasn’t burnt out, I read that and complete game changer. I remember I didn’t get anything else accomplished for that day just because I was so consumed. It was so overwhelming. If you are able to maybe hold off until lunch time, until you have your big tasks done for the day. Just putting down the technology down for the day. As a society, especially as creative entrepreneurs we are more plugged in now than we ever have been. It makes it really difficult to leave work at the office and actually unwind when we have the chance to do it. Turn off your phone or computer and enjoy the moment. If you have set office hours for yourself, you shouldn’t be working outside of those. Don’t try to add one more thing to your list. You are not following your own boundaries. If you aren’t following them, how can you expect a client to follow them? Be present. 
  4. Burn out can also really affect us physically. When I am burnt out I am exhausted. I get more migraines than normal and I don’t want to be around people. I can be really negative. With all of that, notice those signs. They are coming up for a reason. Give yourself plenty of rest. Get sleep. Make sure you are drinking a lot of water. I feel like absolute garbage if I don’t drink enough water in the day.
  5. Ask for help if you need it. I used to be the biggest nay sayer of this. No. I notice that when I actually ask for help, I feel so much more relieved immediately. The problem with that is you have to ask the right people. If you are asking a friend to help you with a project for your business and maybe they have never spent a day of their life working for themselves, they work for a corporation or something, they may not be the best fit for the project. You have to ask someone as dedicated as you are to help with the task. What does that look like? I needed help last night in trying to figure out how to speed up my website. My website all of the sudden is lagging super bad. I can’t figure out why, so I need help. What do I do? I am going to ask someone who knows what they are doing and in exchange pay them! Do I have the money to be spending on speeding up my website? It depends on how you want to answer that. Do I have the money? Yes. Do I want to be spending it on that? No! But do I think it is going to help my business? Yes. For me I would much rather give someone that money and have the stress be gone, than just continue to be stressed and have it permeate and trickle into every area of my life.

In Closing…

Just remember, please, to take a step back and give yourself some space and grace to evaluate the current situation. Be honest with yourself! Can you identify the sources of your stress? Internal or external? How can you reduce the anxiety it is causing you? How can you prevent feeling burnt out in the future? Taking steps to recover from burnt out and recognizing the signs and the symptoms can help you recover quicker in the future.

That is my biggest takeaway from all of this. I so easily overcommit to stuff. I know that. I give give give, because that is just who I am. But it is when I start giving too much of myself that I really become burnt out. That is why I had to take a couple weeks off from doing these. But now, here I am, I took a couple week hiatus and I feel awesome, I am stoked to be here. I think by doing it every other week it will help maintain that level of balance. I love doing them! I love doing these LIVES because it brings me so much joy, but when you start to feel it is more of an inconvenience or a must do versus something you love doing, that is when it is burn out.


It is a balancing game. That is it!

If you guys have any ideas for coffee chats and themes, tell me! Our next Facebook Live is going to be September 4th. Please put it in your calendar because they aren’t going to be every week.

And now the winner of the contest… drumroll… Lindsay Tuller! Yay! She has 7 or 8 people that joined. A few of you had one here and a couple, but she had quite a few. Yay! Get in touch with me! We will schedule that out. I have all kinds of fun stuff in the works. I hope you are finding this group and community is still helpful and bringing joy to you instead of having it be another thing you have to be a part of.

So much love to you all! I hope you have a fabulous rest of the week and I will be chatting with you soon!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

5 Crucial Ways to Balance Your Business and Personal Time

Talk It Out Tuesday: Coffee Chat

The Balancing Act of Time Management for Wedding Pros

The Balancing Act of Time Management for Entrepreneurs

Grab your dark roast + join us as we talk about what a balanced time split looks like for your business and personal life while hustling your money maker off as a creative entrepreneur.

Episode 31 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!


The 5 Crucial Ways You need to be balancing your time as an entrepreneur

Lauren Dragon-Cook: How are we doing on this beautiful Tuesday? It is almost August… I cannot believe that. That’s a little crazy.

Today we are going to be chatting about a couple different things. We are also going to be making some announcements and all kinds of fun stuff. You are going to want to stick around until the end! This is going to be a relatively short episode.

I know we are in the middle of the summer. I know that obviously we are all busy. We all have so much shit happening. If you are a mom… if you are working part time on your passion and full time on a “real business”, then you know summertime is busy as hell! So I don’t want to take up too much of your time today. I just want to give you a couple of strategies that I use for myself to help balance out the chaos.

Funny story about that… I actually was using them yesterday and I didn’t even realize it. Yesterday (very quickly) I am working on SEO for a very good friend/client of mine and her website literally went down for half the day. Hen on top of that I was working with another client and getting their replay out for a video that they had purchased and that wasn’t working. My husband was being super needy and all the things! It was your stereotypical shit-show of a Monday. So I was like “oh my god I just want to start drinking right now, its like 9am in the morning”. And I didn’t for two reasons, 1) that would be a little irresponsible and 2) I was out of wine. It’s a little bit of both there.

I was using some of these five tips I will be sharing today. Hopefully you can apply them to your everyday and try to balance out your business with life in general.

Five Tips and Strategies

First things first… these are five strategies to help balance out your business life and your personal life, because even though they are very integrated and very much one in the same, you have to keep them at arms length at certain times, otherwise you will go bat-shit crazy. Your business will infiltrate your family time or you personal stuff that you have going on be inhibiting your business hours and what not. So I want to teach you five tips that hopefully will be super helpful for you.

1. You need to start being more consistent with your actions.

You hear consistency is key from leaders and podcasts and hear it everywhere! Great, but what the hell does that mean? What I like to think of when I think of consistency… try to set some sort of routine for yourself. Your routine can be different every single day, but try to at least have all Mondays you do this and on all Tuesdays you do this. That way you know what to expect and you know what it coming down the pipeline. That way you are able to kind of easily dodge bullets if they are coming your way. Just being consistent with your actions also goes for if you tell one client that your office hours are until 4pm on Wednesdays but then in the same breath you tell another client that your office hours are until 9pm on Wednesdays, that’s not consistent! And then you have no idea who you told what to! Its just about consistency. If you say one thing and set one boundary for yourself… stick to it! 

Now here is the flip side to it. If you find it is not working, you do not have to hold onto that shit. This is not family member that we have to keep in our lives from day to day… no no no. You get rid of it. You throw it out. Try something new. You have to find what works for you and your schedule.

2. I guarantee you, if you are struggling with trying to balance this (all of it) and you’re a woman I promise you, you are not taking proper care of yourself.

So if you are not doing this, you cannot give to anybody else. Think of yourself as a bucket. There is a hole at the bottom of your bucket. It is always open. That means people are always taking from you. What happens if you have have a faucet up top, what is going to happen eventually? Your bucket will run dry. You won’t have anything else to give. Think of it as a cycle. You have to give to you in order for you to give to everybody else. We all can feel really guilty if we take time for us. If we go to get a massage or a mani pedi or just go for 10 minutes and take a walk. You have to take time for you. If you can feel yourself starting to burn out, take the time. Don’t feel guilty. I am giving you permission to not feel guilty about that.

3. I can almost without a shadow of a doubt say that if you are struggling with balancing it all, you yourself don’t know what balance truly means to you.

You have to figure out what that means. You have to figure out what your weekly schedule is going to look like regularly. How much will you allow on your plate /How may appointments will you allow? I will be the first to tell you, I’m guilty of this. If you feel like you are overwhelmed and there is too much on your plate, I am giving you permission to get rid of the crap you can. Reschedule them. If you have too many appointments  or too many kids activities or too many baseball games you have to go to or whatever… reschedule it. You can’t give 100% of yourself if your wick or flame is about to burn out. You can’t do it. I don’t know what this is the way it is, but in our society especially as women we are supposed to be fucking superheroes! You can’t be super woman! You can only do so much and do not beat yourself up if you recognize that. 

In all actuality if you can see that you maybe have overbooked yourself, that is a strength! That is not a weakness. You shouldn’t look at it as “I do too much”. No don’t beat yourself up about it. Don’t do that. Do the opposite. Recognize… “I really thought I could do more, I’m just not feeling it this week. I need to reschedule”. That is it! I’m giving you permission.

4. This is a big one! I think that as entrepreneurs we are always on.

We are always on. We are just like a train. Always chugging along. We are picking up other stuff as we go and we are trying to manage it all. But here is the thing… when you are spending time with your family… spend time with your family! If you are working, the you need to be working. You can’t try to multi-task like a mo-fo and expect to give it 100%. Yes we can do that, and we can do it well. Especially as female entrepreneurs. Am I right? We know how to do that. But it will burn you out without you recognizing it. If you say to yourself “okay my work hours are done at 5pm every day”, put that computer away. Put the phone away. You close it up and put it away for tomorrow. Nobody will die if you don’t het back to them with an email. No one will give you this terrible review if you don’t get back to them that same day. If yourself some grace. When you are present with your friends and family, be present. Don’t be checking emails. If you are working, give it your all! Don’t be answering the phone calls from your husband or wife. You are working. Just because you may not have an office in an office building doesn’t mean I’m not working.

5. How many of us tend to procrastinate?

How many of us tend to really… you know you have to get something super important done but at the same time you also know you can get X, Y, Z done… I’m guilty! You think if you are getting more done, then you are getting more accomplished. Right? Logic. Well I don’t know about you, but for me personally anytime I ever do that, I always notice that that one big project that I have going on, then gets pushed another day. I keep doing that. I can keep doing all the little things, but that big project just keeps getting pushed out further and further. So what I would recommend (and I have been trying to do this more lately) get that big project done first. Because then, I find that my brain is free. I’m not taking up space “ugh I still have to do this…”. There is space to get that done. Your brain isn’t occupied by clutter anymore. Try doing that one big project first. 

If I were to go onto my Wunderlist, and look at all of my tasks. I have BIG stuff on there from back in February. But that’s what happens if I put those big projects aside. There is some saying “eating your frog first thing in the morning”. The idea behind that is you’re knowing out the biggest thing first, you are getting it out of the way so that for the rest of your day if you have anything left you are wide open and free so you can actually be creative.

There are five quick, but super beneficial tips. Nothing ground shaking monumental.



If you are not on the email list and don’t get emails from me like three times a month, then you don’t know. I am running a sale. Right now you can get 25% off any product, any item in the shop. If you have been eyeing email templates or blogging questionnaires or the whole wedding planning package, then now is the time to do it. That will go until I think Sunday. Take advantage of that. The code is “Birthday25”.

Announcement number two… drum roll!

I am officially launching a membership! For all of my intuitive boss babes and boys I am launching a membership that will be one of a kind experience. This is not a sales pitch, I am just telling you about it because I am so excited. It is going to be a combination of woo-woo, intuition, the universe, and actually following your gut with business strategy with practical tips like this! Because, I don’t know about you guys, but has anyone found anything out there that is kind of like that? I made the logo last night and it is called “Intuitive Boss Life”. Original I know. I am going to be opening it probably later on this fall. My guess is November. But in the mean time if you want to get on the waitlist, I am going to need 20-25 beta-testers. VIPS. My go-tos. Then let me know and I will get you on the waitlist. I am pretty stoked about this. I really truly feel it is something that is missing from the creative industry in general. 

What I will be offering the membership is I will be doing 2 hot seat calls a month. A group of three of you two times a month will be able to hop on with me and we will be able to do a deep dive into your business and I answer all of your questions and problems you have and that is included in your membership. Having a one on one with me starts at $375 so okay, just saying. I will also be doing two monthly forecasts a month. You can kind of know what is going on energy wise and what is coming down the pipeline. And a whole bunch of other goodies. Again this is not a sales pitch, I am just telling you kind of what is involved.

The last announcement…

this LIVE, this episode is going to be the last one of July, but I will be taking the next two weeks off in August for myself, to recharge, and to figure out where I am going to be going with things. I am in the process of chatting with a very good friend of mine and having her hop on here and possibly take over one LIVE a month, but in the mean time I will be taking the first two weeks off in August. So that means the third week in August I will be back in action. I want you guys to take a break for the next two weeks. Take a break from the clutter. Take a break from all the emails. Take time to be you. Before we know it the summer is going to be gone.

There are the major announcements. I want to answer any questions that anyone has! What is going on with your businesses? What are you encountering that you just can’t handle. 

Thank you, Thank you, Thank you!

I am so thankful for you all and this community. I thank my lucky stars for the path this community has taken me on. So again, the next two weeks in August there will be no LIVES. We will take a summer break and the third week we will regroup. We will get you going for the remainder of the season. I will put the waitlist link on this episode!

Love you guys, have a fabulous rest of the week. If you have any questions, as always I am here. Post the questions in the group. The group is huge and growing and we are at almost 1,000 members, but ask because it is a great group of people to offer advice and support.

We have a pretty kick ass community and I am so blessed and grateful and thankful!

So much love and light.


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

My Favorite Ingenius and Underutilized Way to Market Your Wedding Business

Using Quizzes to Grow Your Business

Using Quizzes to grow your wedding business

Maybe you've seen them on industry leaders websites and questioned how the hell they were able to create something so flawless? Maybe you thought to yourself, there's no way I could make anything like that? Maybe you questioned, what the hell would I make one about? 

Quizzes. I'm talking about quizzes here people. And luckily for you, I have the answers to all those questions above and will have you on the fast track to generating leads for your business while you sleep! 

One INCREDIBLY underutilized and oh-so-mysterious tool that I have only seen a handful of people use in the wedding industry is the quiz, along with contests, (but I'll save that juicy info for its own post...)

The Why

If you are really struggling with nailing down your ideal client, quiz answers actually benefit you immensely by helping you to better understand what matters most to your best clients. What an easy way to learn more about your target market!

Not only that, but quizzes showcase YOU as being the go-to expert in your niche along with standing out from the competition. Hell, if nothing else, who DOESN'T like a good ol' Buzzfeed quiz? <-- My all time personal fave

Screen Shot 2018-08-02 at 4.41.33 PM.png
Artboard 2@2x.png

Household names like Marie Forleo, Ashlyn Carter, and Jenna Kutcher are just three badass lady bosses that immediately come to mind when I think about who uses quizzes in their marketing strategy. Obviously, whatever they are doing is working!!

The How

Surprisingly, this is the easiest answer of them all. Instead of hiring a developer or trying to create a homemade app that resembles an epic Pinterest fail, use the most user-friendly and cost effective tool I've come across. That my friends, is Interact. (Yep, that’s an affiliate link. They’re good peoples, and I totally dig their product). 

I found Interact’s quiz software super easy to setup and incredible customer service.

The What

Quiz Suggestions

Well, luckily for you, my friend, I've provided a few suggestions of the kind of quizzes you could be creating! 

Wedding Planners

  • What type of bride are you?

  • What type of wedding theme fits your personality?

Wedding Photographers

  • Choosing the right location for your engagement session


  • What bridal look reflects your personality?


  • What type of flowers fit your personality?

  • What design elements will reflect your wedding theme?

  • What type of centerpieces should you go with?

  • What type of ceremony decor fits your style?

Portrait Photographer

  • Choosing the perfect location for your next session

  • Which color combination best suits your family's personality?

Quizzes aren't things industry professionals take advantage of very often. Highlight the quiz on social media and send an email to your list of subscribers! Looking to drum up new clients? Run a Facebook/Instagram ad campaign to your quiz! You want to make sure to really showcase it. 

Lauren - founder of Wedding Boss Life

I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success. Let’s set up a time to chat!

Automation is the Heart and Soul of Your Small Business

Talk It Out Tuesday: Coffee Chat

The Unicorn of the Online Business World: Automation

Automation is the Heart of Any Successful Wedding Pro's Business

Grab your dark roast + join us as we show you how automation is literally the unicorn of the online business world. Wouldn’t YOU want to do the work once and reap the benefits for the rest of forever? Forever, ever.

Episode 30 Coffee Chat Replay

Episode 30 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Done For You Templates




Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!


Lauren Dragon-Cook: How the heck are you!? Good morning to you all. Let’s get started. Let’s jump in.

Today we are talking about automation and workflows and how it is going to make your life a whole heck of a lot easier if you know how to implement automations into your business. Nobody wants to be strapped to their phone 24/7 or trying to remember to send our questionnaires for timelines. All of those things. I am going to do a basic automation 101 today.

We are going to be chit-chatting about workflows and systems so you might be thinking, “Well, Lauren said we were going to be talking about automation today.”

Well that is kind of what a workflow is. A workflow can mean a lot of different things to a lot of different people. For me it is an automated set of tasks and to-dos that happen without me even having to worry about it or think about it. It can be all rolled into one.

We are going to chat a bit about how to actually map out your client process, how to create templates for yourself, and the heart and soul.. .how to automate all of this stuff. No one wants to worry about whether or not they sent out a thank you or how many people actually remember to ask for a review once the job is over? I know I wouldn’t. There is just too much stuff going on in life. Systems are all the guidelines and processes, everything you do with a client from start to finish. It can start as soon as someone inquires, sends you an inquiry form to you and all the way through til the end of a job. What does this look like for you? What are the steps you take?

Let’s dive in!

No Systems in Place?

What does it look like if you don’t have systems in place? What does it look like if you are just trying to do everything all at once and not remembering anything at all? You are going to be starting from scratch with every new client. You will be doing so much extra work for yourself and so much more time than is needed. Lets say a potential client contacts you. Then the email sits in your inbox until you remember to reply to it. You write an email from scratch lettings them know the first steps in working with you. And then you write another email after that because you completely forget a detail you were supposed to send to them.

Does that sound familiar to anybody?

That is how chaotic it can look when you aren’t using a system or automation.

With Systems in Place!

When you are using automation and workflows within your business a potential client contacts you, you have an automated email response with everything they need to know that get sent out within 15 seconds after they’ve inquired. You don’t forget anything important. They can easily set up a consult call with you and on the consultation you have a set of questions you can go over and things to talk about because you have it all ready to go for yourself.

Doesn’t it sound so much better?

Why Systems?

Why would you want systems? Why would you want automation? Why would you want workflows? Well you are setting the foundation for each new client. Again, you are not starting from scratch. You have the same process. You make sure nothing gets left out. You are keeping things consistent. That way maybe you forgot to send someone an email requesting a review, but then you asked another person who maybe wasn’t your favorite client anyway. Delegating gets a whole hell of a lot easier. This way you know what sets of tasks can’t be automated when you are working with a client. You know what you have to do yourself.

And you look like a Rockstar! You look like a professional badass. All of these things are being triggered for you, but to the client you look like you are on top of your game and you have it all worked out and you know what you are talking about. They are thrilled that they hired you.

Mapping It Out

What I tell all of my one-on-one clients when they are working with me to try to figure out their workflow in particular and what they can automate themselves… you need to take out a pen and paper. I don’t even care if you are completely digital. There is something to having to write it out that is triggering every task in your brain and in your memory what you should be doing.

I would suggest go back to your very last client. Try to remember every single step that happened as you were working with them. When someone inquires with you they are essentially asking one of two things: 1) are you available on my date or 2) what is your pricing? Maybe you don’t list your pricing online. Those are the two main questions that everybody asks. Everyone wants to know, unless they for some reason are able to see your calendar and see you are open on their date.

What you can do is generate an email that says something like this…

Thank you for reaching out to us. I am thrilled to talk with you more about your big day and answer any questions you might have. I know this isn’t a personalized email but you can expect one within the next 24 hours. If you haven’t had a chance to see our pricing you can do so here…”

Automation is Everything as a small business owner

Maybe you link to a PDF or show a hidden link to your website that has your pricing information on it. If that is something you wanted to do you want to make sure google isn’t able to crawl at or index that. If they do that and have this hidden page with all your package information if someone were to type in “LDC price” that page will show up. Just make sure that page isn’t being indexed by google.

You can link to many things in this email. That way you are doing two things. You are not only buying yourself time in order to respond to them but you also are going to look like you are a Rockstar professional because they are receiving something immediately. Maybe every other person they inquired with it took them 2 days to get back to them. But here you are... even if it is an automated response because it has your voice in it. It doesn’t have to be this robotic thing.

That is the start of thinking how your workflow works. I’ve given you an example workflow to help jog your memory. If you are a wedding planner, portrait photographer, or a wedding photographer you can actually download completely free workflow over on my blog. If you search at the bottom for wedding planner workflow… that post will pop up and that is where you can download the PDF that maps out different tasks and what not. For the wedding photographer, I think there are 55 steps. And the wedding planner something like 44. Definitely worth looking into.

Sample Workflow

So here is your workflow:

  • Client inquires
    • Respond to email with informational PDF
  • Arrange phone date
    • Where you cover pricing and the process of working with you

Do you want to call someone? Or do you not want to? For me, I’ve found my biggest success is when I did hop on the phone with people. They could actually hear me and your voice is going to signal a bunch of different emotions than an email would.

If they then say to you, “yes I want to hire you”, great! But what do you do then? That is a major step for so many people because now it is real. Now they have to know what they are doing or at least seem like they know what they are doing.

  • Send contract/invoice
    • Follow up with thank you card

Make sure to send them a thank you card or a welcome package. Having an automated email go out when someone does pay the deposit. That way you can say 

“thank you so much for making my deposit. I look forward to working with you guys.”

  • Add client to CMS (client management system)

If you don’t have software like Dubsado or Honeybook or 17 Hats, that is fine! However, what I will say to that is you are doing more work than what is necessary. You are doing so much more of the tedious crap that literally if you had a program you wouldn’t even have to give it a second thought. Make sure all their information is added. Another suggestion I have is add those clients to your address book. How often do you see you know where the venue is but you don’t have time the day of the wedding to look at the address or where the venue is… it is easy! You have it handy.

I also in my phone I have a different label for the fiancé’s name. I can’t tell you how many times I’ve forgotten the fiancé’s name. But now when I enter in the contact information I put that name in there. That way I can reference it easily.

  • Establish to-do list
    • And other necessary documents

What are things and particular times you want to make sure you are doing? Any other documents you need to have should go out!

  • Planning
    • All the elements you walk a couple through

Do you send them a checklist? What do you send them that they need? Just something to think about as well.


Please create templates for yourself. And for the love of God, if you haven’t already created email responses, if you haven’t already created client forms for yourself, if you haven’t’ already created stuff like that… do yourself the favor… hop on over to the shop and just get them. Buy them for yourself. The 65 email templates, canned responses, client forms, timeline questionnaires, blogging questionnaires… if it is not your strength don’t force yourself to try to create something like that right? I wish I had those forms in the beginning. Once you have your workflow down you need to actually start putting in the actual PDFS and forms.

What templates do you need? A lot of people get really distracted by the word “templates”. Let me break this down really quickly for you. A template is something you create with the intention of sending to your client and instead of needing to recreate that same document over and over again, you save it once and use it from then on out. That is it! I have so many people call me “what is a template? What do you mean?” This is what I mean!

  • Contracts
  • Invoices
  • Questionnaires
  • Proposals
  • Packages
  • Emails
  • Forms

Just a couple of the different things that are in the shop.

Let’s Get to Automation

This is where the magic truly lies. I didn’t want to just dive into this part especially without giving you a little context if automation is completely new to you. It saves you so much freakin’ time! Time you know, time is worth its weight in gold. It is more valuable to me than money. I don’t care who you are, I would much rather have an hour for myself or an hour sitting at the computer responding to emails that could’ve taken me 5 minutes if I had just pulled up my templates. Right?

You’ve got resources such as Dubsado, Honeybook, 17 Hats… and aiseplanner.

Aisleplanner… is fabulous but it is not an automation client management tool. Yes, it helps you to be a Rockstar and if you have a particular client that maybe you would rather chew your foot off than have to talk to all the time (we’ve all had them), it allows you to take a backseat. It provides your checklist and budget and the area where people can enter in their guestlist and seating chart. The list goes on. However, when I actually started with Dubsado, Aisleplanner had yet to come up with an invoicing tool. It just didn’t exist. No contracts or forms within aisleplanner. So I joined Dubsado and it was the perfect marriage of two worlds. You need something where you can actually track the other to-dos… sending out things in a specific set of times, your invoices, all of those things… your book keeping! It is super helpful to have.

Aisleplanner, again, I’ll be writing a blog post all about the differences between Aisleplanner and Dubsado. I get this question once or twice every few days. Be on the look out for that blog post.

Wrapping it Up

That is just the basics on what automation can do for you and your business. One quick tip I have for you guys, especially those of you who are super new… if you use Apple Mail or Gmail (maybe outlook too), instead of having a signature like “Lauren Dragon Cook with email and website”, put every single canned email response as a signature. Create a new signature for every single response and name it. You can name it wedding inquiry. So next time someone inquires, all you have to do is go to your signatures, find wedding inquiry, and boom! There it is. You’ve saved yourself like 5 minutes!

What area in your business sucks up most of your time? What area are you asking for a robot to do? Can it be done automatically? Do I have to do this for the rest of my life?

Are there areas in your business right now where you are asking yourself these questions?

I think that wraps it up! I absolutely love chatting about this stuff as you can tell. So next week is our last official weekly episode. From that point you might see some changes. I’m still processing those changes but at least know next week is the last official you can count on it no matter what coffee chat within Facebook and everywhere.

From there we will shift into how things will look moving forward. I hope you have a fantastic rest of the week. Try your best to ride out some of these waves we are all feeling in some way, shape, or form. Know it will be over eventually.

If you have any questions as always contact me, reach out, DM me on Instagram. Reach out wherever you are a creature of habit on and thank you! I hope this was helpful in some way. I will talk with you guys soon.

Q + A

Q: Instagram posts are so draining!

A: Oh yes girl! There are so many resources out there to help though. What I like to do… I have a folder in my Google Drive (you can do this in Dropbox or any cloud storage) and you want to create a folder you just dump photos into that you know someday you want to use. So for my stock photos that are on point for my brand, in this folder. Photos I did from a wedding, when the photographer sends you the gallery… pick your favorites! Don’t download them all and have it take up all that space. Then what you can do is easily access those photos. One other tip I have when it comes to Instagram. Your photos don’t have anything to do with your caption. Nothing! It can be a picture of a coffee cup and you can be talking about weddings you had last weekend. It doesn’t have to be all about the same thing! That is one hang up I find a lot of my clients have. They feel they have to be talking about whatever they are showing. You just want to be focusing on resonating with your ideal clients. You want to be focusing on what problems they have and are you able to answer them.

Q: I am so tired of answering messages from Facebook.

A: That is absolutely where “ManyChat” would be a fabulous alternative for you. One of two things you can do… I did do a video awhile back and it talks all about “ManyChat”. I walk you through how to set it up and what to say. So if you go to my website you’ll find it. All you need to say to people that are inquiring on your page and its getting real old… and then you have emails and texts and Facebook… no no no. Keep that shit all in one place. Otherwise you are going to drive yourself crazy. I know I did. What you want to do in an automated message that goes out to any person who messages on Facebook:

“Thank you so much for writing to us. Our Facebook messages are a hot mess and we rarely check them. (Be Honest) the best way to reach us and get in touch is through email. You can email us your question here…”

You are saying to these people I take my business seriously and I want to keep track of your message so do it here. But you are also saving yourself the headache of trying to manage all these different things. If you don’t want to us “ManyChat” (it is a free service until a certain number of stuff), you can create a shortcut in your phone. So in settings on your phone you can go to “general” and then to “keyboard”. You want to click on “text replacement” and push the plus sign to add a new one and then type out whatever it is you want to say. And then in the shortcut option all you want to do is type in something that will trigger your memory. So like “fff”. Anytime you type “fff” that message pops up. So that way you don’t have to ever worry about actually typing the whole damn thing out again.

I use this trick a lot on my computer with Alfred. I don’t know about you guys btu I use a lot of emojis and for me I do most of my writing on my iMac in my office. So I don’t know about you but having to go into my keyboard every single time and find the emoji I wanted to use… got old real quick. With Alfred you just need to type in the word “snip” and you can say heart or unicorn and the emoji will pop up. It is a beautiful thing!

Or if you have URLs you write ALL THE TIME. Or your email address, you feel you are writing it every other sentence… in Alfred all you need to do is “option and space” and he pops up and you can start to type in “!wbl” and for whatever I had it set to it would pre-fill. So you could do URLs or your email or package information.

Q: It is important to track client payments and notice when they are received. We are still on mailed checks.

A: If you don’t use an automated system, I would suggest having one folder on your desktop and that is where you have your contract template, where you have your proposal template… where you keep all of your canned emails. And then I would create a spreadsheet. If you are using a payment processor, like Wave or Stripe or Square, you can use Zapier on your end to connect the two. If you are using a payment process in Zapier you can connect to that payment processor to a particular Google sheet so anytime a payment is made it is the middle man and will push the payment to the Google sheet. That way you have a record of what the heck is going on. It automatically gets updated. That way you can easily see who is doing what and where people are at.

If you are new to using a payment processor… they all charge a 2.9% transaction fee. I would highly encourage you to incorporate that into your pricing. At the end of the day it might add up to $50 or $100 over the life of working with a client, but bill that into your package. Don’t create that as a separate line. Don’t say “credit card processing fee”. Do not do that. I see so many people do that and no… you don’t need to say that to them. 

Q: Any way to send canned email automated replies for the 100’s of random client emails?

A: You could do a couple of different things. You could go through those emails and see if there is a common denominator or a universal word that shows up in all of them. If you find a keyword you can set something so it triggers that word. That might be kind of difficult to do. What I would do (as crappy as it is) is unless you have a chat bot redirecting people to a different place, I would have something where you have a word shortcut on your keyboard. Maybe make that the very first thing on your client packet like “I love questions but feel free to send all of your questions here”. Or set up a different email entirely and pool them all into one place.


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

5 Powerful Reasons Why Your Wedding Business Needs a Welcome Video

Why you need to stop making excuses and start leveraging video in your business

Spin Rose Films On Site Filming

In business, I often watch fellow creatives perpetually hunting for the “missing link” or that one bit of magical information that will set them apart from the rest and launch them into the ethers of success. I hate to be the bearer of bad news, but that mystical transformational tip is a fallacy. It doesn’t exist. 

What DOES exist though, is the chance to learn how to utilize tools and skills that others FAIL to implement into their businesses. 

You’re probably saying to yourself, what is Lauren talking about this time? 

I recently had the absolute pleasure and incredible opportunity to work with the dream team of videographers to create a one of a kind about video for my website. Did you know that using video is one of the fastest ways for clients to trust you? Trust = buying clients (if you needed me to connect the dots for you). 

Not only are Zach and Kayla of Spin Rose Films down to earth, immediately put you at ease, and have two of the biggest hearts of anyone I know, they made this little country bumpkin look like she was destined to be amongst the Hollywood elite! 

Video is great for SO MANY FREAKING reasons, but for the sake of time, I’ll list my top five favorites:

  1. It can help boost your confidence of being on the other end of the camera. 
  2. Professional video immediately helps to establish your credibility and trust within your niche and potential clients.
  3. If you are a terrible writer, or don’t have the money to hire a copywriter at the moment, video is able to translate your brand’s message into a concise and visually pleasing way. 
  4. It gives your viewers (and potential clients) an easy way to understand what it is you do or what the process looks like when working with you.
  5. Very few wedding creatives use professional video to reach their clients. Leverage that!

A Few Video Stats for My Fellow Nerds Out There

  • Currently in 2018, including video on your homepage can increase conversions by 80%!
  • 99% of businesses who are already using video say they’re going to continue issuring a video marketing strategy. Marketers rely on video as an eye catching, authentic, and powerful way to share messages.
  • 76% of marketers say it has helped them increase their sales and increased their traffic to their website.
  • 72% of people would rather use a video to learn about a business’ services.
Shoot Day with Spin Rose Films for Welcome Video

Video marketing is growing SO much, it is becoming the leading strategy for business owners, and the beauty is you dono’t have to be salesy about it. You just be you and attract the right kinds of people. Also… consumers watch a crap ton of video—it’s literally EVERYWHERE on social media. So there are many avenues to get new faces to see you and your business!

Once your video has been shared in various ways on your website, social media, or promotions, it is LITERALLY doing your marketing work for you and drawing people to your business. Wait - marketing that is done FOR me? I don’t need to lift a finger besides clicking the post button? SIGN ME UP!

We are all well aware of the sheer number of wedding photographers, florists, planners, etc. out there in the wedding industry, but let me ask you a question. What makes YOU unique? Why should people work with YOU? Video is the perfect way to express emotions and tell your story effortlessly.

Lauren of Wedding Boss Life

I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.


The Art of Block Scheduling

Talk It Out Tuesday: Coffee Chat

Make Your Day Productive as Hell

Make Your Day Productive as Hell

Grab your dark roast + join us as we talk about the idea of block scheduling and different ways you can implement it into your business to become a powerhouse of productivity!

Episode 29 Coffee Chat Replay

Episode 29 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Wedding Boss Life: Facebook Page | Facebook Group | Instagram

Looking for more resources? Check out the Resources page!



Lauren Dragon-Cook: How are you guys doing!? Grab your coffee, get comfy… today is going to be super super laid back. We will dive into an area I think a lot of people could use help with.

Let’s get started. I’m going to announce for the first time ever there are some major shifts happening in the back end of my business. When I have a better handle on what that all kind of looks like, I’ll be sure to let you know the details. But all good! All growing! All amazing shifts. I am going to preface that this episode probably will have some profanity in it. That’s how I’m feeling this morning. Feeling like a shit show. So if you have little ones in the room, put some headphones on or watch it later tonight.

Major things are happening, I don’t want to give too much away. But thank you guys. When I have a handle on some of that stuff I will be sure to let you all know. I am getting rid of the stuff in my life and business that no longer lines the fuck up. It just doesn’t line up anymore or make any sense. I finally grew the balls, essentially, and I am cutting that shit out. You are going to see a little bit of a different structure within the group and within the business itself. But all good stuff!

Change is good when we embrace it. It is when we fight it that it become a shit show.

What is Block Scheduling?

Today we are talking about block scheduling. How many of you have heard of it before? How many of you use it regularly? Is it something you have always wanted to try?

Block scheduling for me is something I have been using in my business for probably the last 5 years or so. It has been a major game changer in how productive my days are. You guys that know me well, you know I am all over the place. But when it comes to my business… I’m pretty good because I have a system. It is everything else that is 52 card pick up.

One thing I want to drive home, first and foremost… right away… block scheduling sounds SO RIGID. Right? It sounds like you’re boxed in, literally. It doesn’t have to be that way. It doesn’t! I would encourage you not to have it be so rigid because the frustrations and the feelings of ‘oh fuck I didn’t do that today, oh man I have so much shit…” No! I want you to stop right there.

Block scheduling is what you make it. So for me, it is a lot looser than what you may see on Pinterest. What you may read in other blog articles. I will tell you how my system looks. The LDC and wedding boss life way of things. Its never mainstream.

Typically what I like to do is I have a running to do list. When I am driving in the car or when my kids are about to kill eachother because they are practicing for the WWE and an idea out of the blue comes to me… I have a running list in an app “Wonder List”. You can do this anywhere. On your notes on your phone, they have all kinds of specific note apps you can download. But I like to use “Wonder List” because I can then have it on my computer and front there I am able to check stuff off that I am able to complete. I really like to cross stuff off or check it off to make it feel I accomplished something that day.

Block Scheduling for Entrepreneurs

Lists, Lists, Lists

I have a running list of stuff. The beginning of each day, I will go onto that list and I will see what needs to get done. This list is EVERYTHING. Everything for the business. It isn’t “oh yeah doctors appointment or go to the dentist…” No. This is… batch content or send an email or check in with those vendors. It is those types of things. I want you to try to keep a separate list for your personal stuff. “Don’t forget to do the laundry… pet medicine”. Keep them separate. 

The way I keep them separate is I go into my calendar and I create a thing, I create an appointment and block off the time because for me and Wedding Boss Life especially, my calendar is connected to my booking calendar. So people can schedule a call with me dependent on where I have time in my day. So if I know I need to get the laundry done and I have 17 loads to do then I need to make time for that. How do you do that? You schedule off the time in your personal calendar.

As far as your day to day stuff goes, this is how my typical day looks. I take a look at my to do list and I have it broken up into sections. It is the “someday” (could be 50 years from now, but someday) this will happen. You know why this is good to have? So often we can beat ourselves up because we have all these fabulous ideas as creatives and our brains are always going and sometimes you just need to get that idea, that thought out! You need to put it somewhere! That way you can have more space and more of a creative outlet for you to think of new ideas.

Having a section “someday” is perfect for me. It is where I do my brain dump. I know I need to write this blog post about… but it doesn’t have to be right now, it doesn’t have to be this month. It is for the down time you have. That is one section.

The other section I have is “the week”. I pull the more important stuff and dump it into the week. I do the week part every Sunday. That is my routine, without even thinking about it anymore. You’re coming off of the weekend and it is helpful to know where your week is headed. I don’t know about you, but I like to have a little bit of direction. Then every single day I pull in three items… I give 100% into everything I do. Now I have found over the last few years that when I overextend myself, when I try to tackle a million and seven things during the course of one day, chances are I am fucking exhausted by the end of the day and maybe I completed one thing. But what I did in the process was I managed to open up six other projects. Am I alone on that? Please tell me I’m not alone on that.

Today is one of those days my friends, I just don’t care. I choose three. If I get those three things done throughout the course of the day… fabulous! I can then work on more if I am feeling up to the challenge. But I know that these are the priorities I need to complete.

What I typically do is I break out my day… morning, early afternoon, later afternoon. I don’t do the whole hour thing. You will see some people do “9-9:30am social media… 10:30am-12:30am emails”. I don’t run it like that because having that hourly rigidi structure is overwhelming for me. I just know I need to get THIS done, before lunch. I need to get this done before I go to pick up my kids.

What I would suggest is kind of mentally know those blocks of time are three to four hours each… ish. Depending on if you have children or if you’re working late that night. Knowing you have a good chunk of time to dedicate what you need to do. 

I always do my hardest crap first. That is the stuff you will put off until the cows come home. If you can get that done… getting that crap that will be in the back of your mind done immediately, then no matter what you are winning for that day. Instead of having the anxiety sitting on top of your shoulder… 

“you gotta do this, gotta do this”.

 Then you won’t do anything well! That’s how I am.

One other thing that I think a lot of people fail to do, is designate specific days for things. I do NOT write blog posts every day. I do NOT schedule client meetings on Fridays. I don’t. Fridays become my self care days. 

Self-Care Days

You have to schedule a day for your own stuff. You have to do stuff that is going to fill you up. You have to refill your bucket and recharge your batteries. You have to feel you have a handle and grasps and balance on life. You can’t do that if you are dedicating every single day to your business. Unless you are married to your business, you are sleeping with your business, procreating with your business... you have to find a balance. Otherwise you are going to burn out faster than a forest fire…

Find a day, even if it is just an afternoon. Maybe that is when you schedule your doctors appointments and dentist appointments, stuff for your kids. It is really helpful to know you have that day. I cannot fully commit myself to working a specific day if I know I have a hair appointment. I just can’t focus. I will sprinkle in the stuff maybe I didn’t get around to for that week, for the days I schedule my appointments too. So maybe I need to do a client check in call. That is something I can do in the car, that is something I can do on my appointment days. I would highly recommend doing that.

One thing I learned way bac in the early days of being an entrepreneur is take those phone calls while you’re driving. You are driving somewhere you need to be, why not get some work done while you’re doing it. 

Set a Timer and Turn Off Notifications

I’d love to hear what has worked well for you, what tips and tricks you have. One thing I have found that works well for me if I only have a little bit of time to do something (maybe its at the end of the day and I have a little bit of time left) one thing I have found that is super helpful is from IKEA. Love IKEA. It is a little clock timer thing. Set a timer for yourself. When that goes off you know you are done. That way you aren’t having to check the clock all the time. You know you are done for the day. You’ll get to it tomorrow.

Timers and shutting off notifications. The do not disturb function is my favorite thing in the whole world. I’ll often get people that send me an email or text late at night and they preface it “I’m sorry its so late”. But hey, I don’t hear it. Do not disturb is my fav! 

I don’t know how people can live in certain Facebook groups. I just don’t know you get stuff accomplished! How do you work? I am so thankful they are always there to answer questions, but how do you deal with all the constant notifications.

There is an app/program called “Station”. Have you ever heard of this? This is a game changer. I started to use it but I haven’t gotten to a place where I’m using it consistently, but when I do use it I feel I am winning at life.

It takes all of your beautiful apps and puts all the ones you use regularly in one place. This way I can be out of everything! I just have what I need open. That way you can’t say “Oh I just need to hop on… blah blah blah”. Station is a beautiful beautiful thing!

Summing It Up

That was today. It was so random and all over the place. Okay. Totally so so random.

Really quickly, I do want to see how all your week’s are going. How are you guys doing? There is a lot of crazy energy at the moment that is happening, so I just want to check in with you guys. 

It started yesterday will just feeling really tired. Tired of dealing with the stuff that drains me. Tired of dealing with

There is a lot of shifting that is happening and it is making people feel like they are crazy. Just in the calls I had yesterday with people, people I’ve never spoken to… one person just burst into tears just knowing that it is okay. It will be okay. There will be clam again, this is not becoming the normal. The reason you’re letting all this shit go is because you’re supposed to let it go. That is why you are feeling these things, because you are energetically letting so much crap go. Everybody is.

Fucking love you! Next week… automation! I am so excited! Next week I will be giving you the quick tips and actionable steps to automate your business. If you are using a client management system, let me know! I want to know how to frame this for next week. If you are not using a management system, let me know that too!

That is it! Love you, love you hard. Hide under the covers, I probably will be later on. Its one of those days. Try to have a fabulous rest of the week if you can. I will chat with you soon and thank you for the feedback. Truly, I mean that more than you know! We will see you next week! Bye!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

How to Clone Your Ideal Client

Talk It Out Tuesday: Coffee Chat

Cloning Your Ideal Client is Easier Than You Think!


Grab your dark roast + join guest host, Heidi Thompson of Evolve Your Wedding Business, and I as we chat about the steps you need to take in order to make sure you book your ideal client, every time, on autopilot!

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

Episode 28 Coffee Chat Replay

Episode 28 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Heidi: Website | Book



Looking for more resources? Check out the Resources page!


Lauren Dragon-Cook: Good morning everyone! How the heck are we doing on this lovely Tuesday? Today I am super stoked because we are in the presence of our guest today… Ms. Heidi Thompson. She is a badass when it comes to marketing and systems and all of the fun stuff I love so much. I am so excited she is here. Today she will be chatting with us about how to clone your ideal client and make that whole process a little bit easier on yourself. 

Heidi has been in the industry for over a decade now. She has been marketing and doing her jam for awhile. She knows her shit, guys. So without further ado I am going to let her take the stage. So welcome! Welcome to the chaos.

Heidi Thompson: Hey! Thank you so much for having me. I am so excited to be here. I even got up early for it!

Lauren: I know you’re freakin’ west coast, its like 3am over there. I don’t even know what time it is.

Heidi: Neither do I. So today I want to talk to you about not JUST your ideal client, but how to clone your best clients. You get to choose who you work with and I think this is something a lot of people forget. But the way you market, determines who you attract and determines how likely it is that you are going to be able to command a higher price and close them at those prices.

I would be curious to know if you know who your ideal client is? This is the bedrock of everything. When people ask me questions, “Should I do this? Should I advertise here? Should I do that?”, its like okay… we need to figure out who you are talking to. It depends… if your people don’t use wedding wire to find their wedding vendors, then no it is not worth you spending money even if that works for someone else.

Ideal Clients as Human Beings

I think the really important thing is to know your ideal clients as human beings. This is a common mistake people make. They box them into these weird demographics. So I work with people between the ages of 25 and 45 who live within 50 miles of my zipcode and are getting married. Okay. Are they a Walmart shopper for their groceries or are they a Whole Foods shopper? That tells you something about a person and what is important to them and where their priorities lie. That is important because our values shape our purchasing decisions.

A lot of people get hung up on “this person doesn’t value what I do”. Okay cool, not your person. There is so much freedom in that. Saying I don’t need to work with that person. Yes it takes some balls to trust that another person will come along, but knowing who you are trying to attract , what they value is going to help you attract more of them and become the go-to person for them.

Lauren: So someone we have who commented in the live says their ideal client is…

  • Type A personality
  • Busy professional
  • Highly educated
  • 25-32 year olds
  • Edgy
  • Don’t want cookie cutter weddings
  • Think outside of the box
  • Like to break the rules

Heidi: So I love that she included this last part, because where a lot of people stop is busy, educated, and an age range. But that doesn’t tell you HOW to market to that person. That doesn’t tell you what to make your messaging to help you stand out. As an example, I have a wedding planner that I’ve worked with for awhile. She initially was marketing herself based on “your busy, I’m going to save you time, this will be awesome” … the typical kind of messaging you get around a wedding planner. She went through the process that I teach both in my book and programs and she interviewed her best clients and asked them all sorts of questions what made them decide to work with her and what options they looked at and cared about. It turned out the business was a factor, but it was priority number three or four. What the true driving force was that the people she was attracting has large families. They had been to their brothers, sisters, four of their cousins weddings and all the same. It drove them nuts. They don’t want the same experience for their guests. They want something different but want to incorporate their traditional traditions. The way you market that is not “you’re too busy”.

So what you start saying is “I can help you have a wedding that isn’t like your cousins and your brothers, but maintains those traditions”. You become a category of one. There are all those other planners and then there is you.

Another commenter says their ideal client is:

  • The mother
  • Not to be responsible for details
  • Enjoy the event

This is good. This is interesting that you know that. A lot of people would just assume. But if a lot of those responsibilities are falling on the mother of the bride, then it makes absolute sense to market to the moms. 

Lauren: One thing that I want to make note of is that I am seeing a very common similarity here. Obviously yes you want to know the level of education, the age range, the sex… those types of things that are measurable you can go into the behind the scenes of your google, of analytics and see those exact figures. Instead of you guessing the age range or thinking your ideal client is a male and then hop on the behind the scenes and see 94% of your website traffic is female, then you have to change that a little bit.

One thing Heidi is really driving home for you guys is the finer details, the mom that doesn’t want to be bothered with the pesky details, the people that are thinking outside of the box and like to break the rules. Those components are what is going to set you apart from the competition. 

Someone else just commented and said they are still trying to figure out their ideal client, but she has learned that she is not her own ideal client. That is so true. Just because you are creating this image of what this person looks like for you… that doesn’t mean that you have to fit into  that same category. You can still work with hose people and treat them like gold and give them the best service you can, but it doesn’t make you would pay for your own services. Right?

Figure out what is going to set you apart. Yes you need to know the core details, but really…

  • Do they like Starbucks or Dunkin Donuts? 
  • Do they shop at Walmart or Whole Food? 
  • Do they rent an apartment? Do they own a home? 
  • Do they enjoy traveling or are they a homebody that loves to entertain? 

What do your people like to do?

Heidi: I like to ask people too, to encourage that sort of thinking… what do they geek out on? Everybody has their favorite things. Everybody has their stuff they are into. If you can appeal to someone on that human level, that really sets you apart. 

My friend Marie is an officiant. She is a total self-professed nerd. She talks about Game of Thrones on her website and she attracts people who are like “YES YOU ARE MY PEOPLE”. At the end of the day you work with people you like and trust. And we tend to as humans to like and trust people who have things in common with us.

Figuring out that you are not your ideal client is a BIG STEP. Very big step, because that is a level of maturity in your business of realizing you don’t have all the answers and you need to go to your people and listen to them. This is what I am such a proponent of is your people are such a wealth of knowledge. The book that I wrote about this is how they will tell you how to market to them. All you have to do is ask them the right questions and piece it together and work backwards, but you can’t do that if you assume you already have all the answers. 

“But I don’t have any clients…”

Lauren: Two questions. One, what do you do if you are just starting out in the business and you don’t have any clients to ask? But two, what are the types of questions that you would ask these people?

Heidi: So what do you do if you are just starting out? First, be open to working with people, but I really think it is better to make a hypothesis and test it, than to just wait and see. It is very had to attract anyone if you are being very vague in general. I would make an educated guess of who you think you want to work with. You can change this later. And even if you are further in business, there might come a point 5 years down the road where you determine you love one subset of people you work with and you want to work with just them, so you change things up to work with just them. This is constantly evolving and forming. So don’t feel you get locked in. You are the boss, you get to do what you want! Which is both great and terrifying.

I would encourage you if you are new, to make an educated guess. Take a stab and hypothesis of who you think you want to work with. If you know anyone like that kind of person, talk to them! Ask them these questions and figure out what matters to them. If you don’t know anyone like that, you want to make sure this person does exists. Look at people who are running businesses in other markets. Is there anyone that is targeting this person? How are they talking to them? How are they marketing? What tone are they using? What platforms are they using? You never want to assume people have done their homework, but is can be a clue. It is a good indicator of a direction you could go for. Anytime you can observe this group of people in person, online, in groups… it helps to get that kind of intel about them, But it is okay to start with a guess and develop it from there.

Think about who you want to be the go-to person for. There was another coordinator I worked with who wanted to be the go-to person for couples where at least one of them was of Mexican or central American heritage, first generation in the US. They were an American kid growing up, but their values and traditions are still really important to them. Maybe grandma and grandpa don’t speak the best English, so having Spanish is important. She built her entire business around these people. She decided she wanted to be the go-to person for Mexican American couples who really wanted to incorporate their traditions but do their own thing. Have a modern spin, but have someone who understood where they were coming from. 

So you are going to attract your ideal client, but it is like a bullseye. You are also going to attract the outside rings. You are going to attract white girls like me, who wish they were Mexican.

Maybe you don’t know a ton about your ideal client yet, but its part of an investigation that goes deeper and deeper and deeper.

Surveys and Questions

Lauren: Yes, and I love when you mentioned the bullseye. That is such a fabulous visual. Yes, you are niching it down to the point, but you are still going to attract a larger population. So many people get so distracted by this idea that they won’t be able to reach enough people, but you are going to have the subset that falls in there. They may not be your “ideal ideal client”, but they are still in the realm. They are still in that gray zone. They are not in the abyss. They have a lot of the same qualities and characteristics.

One thing I would like to mention is right before I launched Wedding Boss and I was very close to expanding LDC, I conducted a survey. I’m a nerd. I love statistics. I love it! I’m a psych nerd. I want to know the human behavior and what they think.

This is something I would encourage you to do if you are on the fence, I would encourage you to conduct a survey. Use Survey Monkey, Type Two, WooFoo… create a really simple survey. Email all of your past “best” couples. The ones you loved working with! Say “Hey I wanted to see how you are all doing. I am running a quick giveaway/contest. If you decide you want to answer a wicked short survey, I will enter you in for an Amazon giftcard.” It doesn’t have to be huge, but think about that… you spend $25, $50 on a giftcard somewhere and you are going to get all the information you could possibly need. That is then how you clone your ideal client. Think of it as an investment. 

So Heidi, what are some questions you could put into a survey or ask Facebook groups of brides? What could they ask?

Heidi: So for previous clients I always like to ask:

  • Where did you look?
  • How did you look?
  • Where did you conduct your research?

If you find out they all rely on a couple of blogs or they ask for recommendations form other vendors, that tells you where to double down on your marketing. That tells you where to pay more attention. Not all marketing techniques are created equal. It depends on what you people are involved in and what they respond to. You want to ask questions along those lines.

You then want to get into their thinking.

  • Why did you book me instead of someone else?

The line of questioning I really like to take here is just being super curious. Like a three year old. Why? Over and over and over again. I like to do this as having conversations with people, because we edit ourselves a lot when we type. So asking questions on an initial survey and then calling someone to follow up and elaborate.

So in the instance of the planner I was just talking about… why does it matter that your wedding is different? This brings you to the main point, you get to the core reason.

So you want it to be different because you want your guests to have a different experience. You don’t want them to be bored like you have been at previous weddings. Maybe you want to one-up your sister. Who knows! 

Lauren: I love that, yes!

Heidi: But that is the kind of thing you could include in your marketing technique. 

“If you want to have the best wedding your family talks about… choose me”.

It is really hard to market to someone when you don’t know what is going through their head. That is why I really want you to make a hypothesis, because when you don’t make people feel anything… apathy is the worst thing someone can feel about your brand. I would rather someone hate me than feel nothing. That means I am not being specific enough about who I am for. On the flipside… who I am not for. Something to think about.

You don’t want to just be mean, but you definitely want to say “this package, my services… I work with couples who x, y, z.” If someone is reading that and they don’t fit that mold, they aren’t for you.

You want to get to know the social components of who these people are and what makes them tick. So if you and your best client went you for drinks, what would you talk about? You want to appeal to that. That is why my favorite question to ask is “what do you geek out on?” You want to be able to incorporate that. Yes the decisions around purchasing are super important… you want to know how you are coming across because a lot of time you will learn things about yourself that you didn’t realize were your superpower of how people perceive about you. But you also need to know how to talk to these people as people in your marketing and stand out in such a way that when someone lands on your site, they feel something. They feel they are in the right place for them. 

Lauren: They feel they are home.

Heidi: Yes.

Be True to You

The Art of Cloning Your Ideal Client

Lauren: I love that. It is so important to be true to you. Just like you guys, we all can sense BS. Our clients can do the same. So if you are trying to attract a certain type of client and yet it doesn’t resonate with who you are... why!? You can’t jive with that. It will be like vinegar and water. Be true to you. You have heard me say this again and again. When I finally incorporated the woo woo back in March… shit changed, guys. It was making it rain. The heavens opened up, rainbows and unicorns started falling. Yeah I was doing alright. I was doing okay. But once you really integrate with who you truly are, that is when the magic happens. Something to think about.

Heidi: Yeah and you make a good point. You don’t have to BE your ideal client, but you have to LIKE your ideal client. It is someone you want to be around, regardless of the fact you are not that person. You still like them and like working with them. Maybe they aren’t your best friend, but you still really enjoy being with them.

What often gets lost so much in business is you get to design the business and the life you want. It is very easy to go in the direction of “oh I have to do this and work with these people and now I’m miserable and I hate my life”. But that is all up to you. You decide who you attract with how you talk about what you do with your marketing.

As a business you are solving a problem. Sure we are not curing cancer here, but we are still solving a problem that someone has. Things that they are worried about are things you can really call out and tease out in your website and the types of things you post on your social media. It needs to be specific to the problem that they want you to solve. If it is a problem you assume they have, that won’t lineup. They won’t feel as strongly as “yes this is exactly what is going on through my head right now, how did you know?”. Well I know because I’ve worked with people just like you and I used their words in my marketing.

Language, Language, Language

That is another key piece is when you get answers to questions from people, don’t edit them. As much as you possibly can, use their exact worse. The cursive knowledge will force you to talk about what you do in a way that someone who has never done it, doesn’t get.

Lauren: Yes and that is something so many people forget. We use terminology that we all know, we all speak, but it is not their love language. Those are not the words that they would us. Do you have a good example?

Heidi: For me I was trying to boil down a quick one line of what I do. I put it to my group and asked which of these resonates most with you?

  1. I help wedding professionals make more money without going crazy in the process.
  2. I help wedding professionals grow their businesses without going crazy in the process.

People hated the making money one, which I was like “alright…”. Then I used the one that my group most identified with. It is the same thing, but it is a different way of saying it. If I had said it the other way I would have driven people away who could’ve been my ideal clients purely because I didn’t understand what it was that they wanted. What problem they wanted solved.

Lauren: Absolutely. I love that. It made me think… if you have a Facebook page or a group, create a poll and ask them certain questions. What was one added bonus of working with me that you didn’t anticipated?

Heidi: What do you wish you knew before you went through the wedding planning process? That gives you all these ideas of how you can market to people. You can turn that into blog posts or social media posts to address these issues that came up for people that they didn’t know they were going to have.

Lauren: I love this. This combined with SEO… I feel like I’m beating a dead horse but these strategies combined with SEO is all the advertising you would need in the world.

Heidi: It is all in your ideal client’s head. It is who they are and how they think. There are photographers who really focus on working with tattooed couples, who don’t want to hide their tattoos and show them off. If I was covered in tattoos, that is who I would want to work with. I want to work with someone who knows how to show that off even if they cost more. Now it is not “this photographer or that photographer”… it is “this photographer who absolutely gets me and all of these other photographers”. 

Lauren: Yes and they are willing to spend the money if that means they are going to get exactly what they want.

“I have to do…”

Heidi, one of the last questions I want to ask is what is one of the biggest takeaways or biggest hidden secrets that you tell only your paid clients? One is one of the biggest monumental shifts?

Heidi: I think something that comes up a lot is what you “have to do”. The overwhelm that comes along with that. You get to design the business that you want. You get to design the business around the ideal clients that you want to have. You don’t have to do all the things. In fact, during our workshops in the wedding collective that we have, one of my favorite questions to ask people is “what are you going to stop doing?’

Lauren: PREACH! YES!

Heidi: Because you can just pile on and pile on, but what is not working? Get rid of it. You don’t have to do it. Just do what works.

It can be simpler than it feels like it should be. I really like to encourage people to focus on just a few marketing channels as part of their marketing plan. You can’t focus on ten things, that is against the definition of the word focus. Its not going to happen.

Lauren: Where are you when I need you? One thing! One!

Heidi: Maybe there are two or three things that work well for you… good keep going! Not to say you can’t experiment. Pick one thing to experiment with for 90 days. Maybe you are going to work on your Pinterest or Instagram or your SEO. Dabble in one thing at a time and know that that is okay. I think a lot of this is giving yourself permission to not drive yourself crazy. You don’t have to work 10 hours a day. You don’t have to work 8 or 6 hours a day. If you can be effective in less time, awesome. No one is clocking your hours. If you can get the job done in 4… cool you have the rets of the day. Take advantage of it. It is definitely a mindset shift to allow yourself to stop.

It is something I struggle with too because I like to just go go go, but knowing the difference between what you need to do because it is working and what you can let go of… is super refreshing.

Lauren: That is huge. Such a good piece of advice. Love it.

Heidi, seriously thank you so much for joining us. Thank you so much for giving up your early ass morning to be here with us. Really.

Where can people find you Heidi?

Heidi: My main website is and that has all of the things. My blog, podcasts, how to work with me. If you are interested in picking up my book, Cloning Your Best Clients, you can go to and that will direct you to Amazon where you can pick up the eBook or paperback. You can really go to town on this “close your best client” strategy.

Lauren: Thank you. You are just a wealth of information and I feel so lucky and grateful to have had you on here to share your knowledge with all these people.

That wraps up todays episode! Join us here next week. If you liked this episode, like it and subscribe! It helps to get the word out to everyone that actually needs to hear these lessons and tips to help their businesses. Thank you so much Heidi, and have a great rest of the day you guys!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

How to Stop Comparisonitis - The Deadly Business Killer

Get Real Series

3 Ways to Stop Yourself from Playing the Comparison Game 

by Brianne Hultzman


Brianne Hultzman, owner of Hultzman Photography, joins us on the blog today to talk about three different tricks she uses to stop herself from playing the deadly game known as comparison. 

Comparisonitis - The Deadly Business Killer

Comparison game in business

Want to know a secret? Sometimes I like to fall off the face of the earth for a while. Not in a literal sense of course, but definitely when it comes to social media.

Why do I do it? Well, easy. When you become so consumed in what is trending and what’s going on social media, sometimes you forget to jump back into reality. A couple of weeks ago, I found myself scrolling through Instagram instead of playing with my daughter. I was so consumed with what everyone else is doing in the photography business that I started feeling bad about my own.

The comparison game. It is 100% real and it 100% sucks. There, I said it. It sucks.

In this industry, we find ourselves hearing over and over again, “Don’t compare yourself to other people.” Yeah, OKAY. But how do we stop ourselves from doing it? Here is the answer…

how to stop playing the Comparison game in your business

1. Take a Break

Get off your damn phone or computer. Walk outside and get a breath of fresh air. Meditate. Play with your animals or kids (or both if you multitask.) Your life isn’t worth spending time on social media pondering the thought of who is and who isn’t better than you. When you take a break, you can actually start thinking of new and fresh ideas that you want to somehow incorporate in your business or personal life. After you have taken a break…

2. Find Inspiration

Have you heard of Pinterest? It’s pretty amazing if I do say so myself. But start pinning stuff that you want to do! Or even better, go somewhere where you can find inspiration. Maybe that is a greenhouse, or a humane society, or even your backyard. Wherever that may be, find inspiration in things that light you up. What is it in your life that sets your soul on fire? Whatever that may be, go do it! Last but not least, after you have found your inspiration…

3. Implement those Ideas!

DO IT! I dare you! Once you take the initiative to actually implement the ideas you were inspired by, do it. Not only will it make you feel better, but you will be able to share your inspiration with others! It’s a win, win.

Brianne Hultzman is the creative genius behind Brianne Hultman Photography, a photography studio specializing in weddings, maternity, and couples that serves Western and Upstate, NY. Growing up, Brianne always had a point and shoot camera by her side so that she would never miss a moment of what was going on around her. Nowadays, things haven't changed a whole lot! She turned her hobby into a profession in 2016 and has never looked back! 

Leave her some love on Instagram, Facebook, or Pinterest!


📣 Are you ready to see a serious spike in your website traffic? 📣

Would you like to contribute to the Get Real Series? KNOW SOMEONE THAT SHOULD GIVE US THEIR TWO CENTS?

🔍 I'm looking for wedding pros that would like to be featured on Wedding Boss Life by participating in the Get Real series which is all about getting raw and real with ourselves and businesses. 

YOU get to choose the topic that resonates with you, (feel free to be 10000% YOU - no need to filter yourself with me or my website) but some ideas to help get you started:

  1. ⭐️ What narrative in the wedding industry needs to desperately be re-written?

  2. 🔥 What lies were you told that you believed about the wedding industry or business?

  3. ✨ What has been your biggest struggle in business? How have you/do you plan to overcome it?

  4. 💥 What do you wish more wedding pros knew?

  5. 📍 What did you have to learn the hard way?

  6. 🎀 What keeps you motivated as an entrepreneur?

If you’d like to write a guest post, FILL OUT THE FORM BELOW!


The Reality of Working from Home as a Creative Entrepreneur

Talk It Out Tuesday: Coffee Chat

What It Actually Looks Like to Work From Home


Grab your dark roast + join us as we disspell the common misconceptions surrounding the elusive idea of working from home. We will cover how to become more productive with your time and how to avoid getting sucked into the household chores during work hours! 

Episode 27 Coffee Chat Replay

Episode 27 Podcast

Our coffee chats are now available on iTunes! Listen to the episode by clicking the link below and be sure to subscribe to stay up to date on new episodes.


Wunderlist: App

Manifestation Book: Unleash Your Inner Money Babe - Uplevel Your Money Mindset and Manifest $1000 in 21 Days by Kathrin Zenkina

Wedding Boss Life: YouTubeFacebook Group | Instagram

Looking for more resources? Check out the Resources page!

Show Notes

Lauren Dragon-Cook: Good morning! How are we all doing? I hope you are all doing very well on this lovely Tuesday morning. 

Thank you for tuning in with me today. It means the world to me that you choose to spend even a half hour, hour of your time with me every week. I feel there are so may options out there and so many things we need to be doing, so it really does mean the world to me. Thank you for that.


Two quick things before we get started that I want to make mention of. First and foremost I am going to  pull some cards for you guys after this live, it will be a separate live that I’ll do right after this one because there is some crazy shit happening right now as far as shifting and energies and stuff. 

The second piece is I have to tell you what happened yesterday. OH MY GOD. I will be chatting more about that in the live I’ll do right after this episode. Yeah, talk about manifestation! 

Lauren’s Journey Working at Home

Without further ado… I am here to chat with you guys about the struggle and the bliss of what it looks like to work from home. I would love to know if you work full time from home, if you are balancing a full time job and your side hustle, if you do work from home how many years have you been an entrepreneur playing the game? I would love to know. Is this a goal you want to achieve and start working from home? Let me know. 

The realities of working from home as a small business owner

A little back story about my stay from home journey. I have been working form home now for almost a decade. That makes me feel real friggin old! It is true. Since 2009 and it has been one hell of a wild ride. From being engaged and working from home to then being married to then popping out children and juggling that. It has been crazy. I’ve seen the ebbs and flows of what it can look like when you work from home.

I am going to share with you a few little trinkets I have picked up along the way that have really helped me in staying focused while working from home. Some elements that you really just need to give yourself grace with. As creatives, as entrepreneurs, we are out own boss. We are in charge of our business. We are in charge of our own hours. We are in charge of how many hours and work we are doing. 

I think that we all go into the transition, if we do choose to work from home, where we think we have to be hustling 24/7. We have to be friggin pumping out… go go go go go! Working into the wee hours of the morning. I cannot tell you how many all-nighters’ have pulled in the past and then woken up to take care of kids and work the next day.

Often times, its like “holy shit is this worth it!?” I am working more hours working form home than I ever was working for someone else. For me I had that ah-ha moment I think about 3 years ago. That’s when things started to change for me anyway. I felt like this shit was for the birds, I needed to change it. Pinterest was huge, it was great for brides and all of these things… BUT this was also before a whole lot of the articles about “how to work from home and be productive” started to be published from bloggers and creative leaders. Its not like I had this roadmap of how to work from home.

I am going to try to give you what my road map looks like. You can take what you want form this. You can leave the rest. You don’t have to take a damn thing. You know how this works with me. What I would suggest is if something resonates with you then jot it down.

Fighting Structure vs Embracing It

Here we go! One note that I wanted to point out before I did start giving you the tips and the tricks... there has to be a happy medium between fighting structure as a creative (because I don’t know about you but if someone tells me you have to work 9-5 and only have a 20 minute break, I’m gonna be a big old eff you!). I want to be in charge of what it looks like for me to work from home. I do not need it to be dictated by anyone else. So there has to be a happy medium between fighting structure and then on the flip side treating out business like a full on corporation. So this is what I have found works for me.

You have to do what feels best for you. There is no set rule for working from home. Is every single day going to be the same? I can almost guarantee you, absolutely not. It just isn’t.

Lauren’s Roadmap

Some things that have begun to work for me, that I’ve noticed through the years…

  1. Get Up and Get Going: I am not a morning person whatsoever. I would much rather have calls with someone at 11pm than I would at 8am. Just how I operate. BUT I find that I am most productive when I get up and start working in the morning. Now I’m not saying I’ll wake up at 6am, nope that’s not happening. Nope. BUT instead of feeling like a momma bear and stirring from my slumber, I will just get up and get at it. Something that has helped me to do that, I know that in the back of my head when the kids are gone and when the husband is gone I can go back to bed if I want. I know I can. Do I ever? I would say maybe 10% of the time. Very rarely do I actually go back to bed. But it helps to get me up! Get up and get going in the morning, even if you are not a morning person.
  2. Make Yourself Feel Good: (Disclaimer: If you know me at all, you know me I love me some lulu lemon pants. I love my yoga pants and my comfies.) HOWEVER, I feel like I can take on the day no matter what the day decides to throw at me when I make myself feel good. What do I mean by that? I mean get up, take a shower, get dressed, put some makeup on. You don’t have to go to the nines. Make yourself feel good. If you are not a make up person (I am not) I just throw on some mascara, do my brows, and call it a day. Another thing I always do every single morning is I eat breakfast. I have to. If I try to take all the medication I need to in the morning on an empty stomach… girl that shit ain’t gonna be pretty. I have tried to cut out all the boxed stuff, but eat stuff that fuels you and will get you ready for the day.
  3. Schedule time throughout your day to move: Give yourself breaks. If you are like me, I will just work work work work work, then my alarm will go off to get my first kiddo from school and I’m like “shit I haven’t even eaten today”. And then what ends up happening? “Well maybe I’ll eat when I get home”. And then I don’t eat and then I have a glass of wine while I’m cooking dinner for everyone and then I feel like I’m down for the count because I haven’t eaten all day! Some days that is okay right? But not everyday! Schedule time to get up out of your seat. If you have to set an alarm to eat lunch, do it! During that time, throw a load of laundry into the washer. You shouldn’t be basing your work day based off of what has to get done around the house. That is key. If you are looking at your load of dirty laundry or the dishes in your sink, right now during the work day is not the time to be doing that stuff. There are exceptions. Yesterday was a major exception for me. Because I recently just bought “Unleash Your Inner Money Babe”, it is by Manifestation Babe. I just started reading this and the first exercise in this book was to clear out the clutter in your wallet, where you pay your bills, where you store paperwork. So I had to have the excuse and be given a reason to do that. I am not kidding you, it took me almost 4 hours to clear through all of the paperwork that had just created little piles all around my office and kitchen counter and spare junk room. Everywhere! Long story short I ended up throwing away an entire trash bags of papers. FULL! So if you are giving yourself the time and space to clean up your office, that is okay! It is not necessarily doing the dishes or the laundry, right? If you feel you have to get that other stuff done, do it during your breaks. You’re given breaks if you work a 9-5, right?
  4. Setting Boundaries: Set work hours for yourself! This was a very heated debate I had with a group of individuals on The Rising Tide Society recently. One of the business owners said “If I were just not to respond to an email and just let it go, they will hire someone else”. Okay, well do you really just want them as a client anyways if they are just going to pick the first person that responds to them? I don’t know. You have to set boundaries for yourself. If you see an email come in at 6pm at night and your office hours that you have set right from the gate and people know you will be “out of the office”… you don’t respond to the next day. If you use Dubsado you can schedule out an email to go out with your business hours. Go into your email signature and add your office hours. When I was giving too much of myself and always on, I was getting the most burnt out. If you know me even a little bit, you know I’m a people pleaser. That’s just how I am. I want people to be happy all the time. However if it comes at the expense of my own health, sanity, and well being, that is a problem. When I noticed that was happening I had to set up boundaries. And I have to tell you guys, when you say “I’m going to take every Tuesday off and never work a Tuesday those will be my personal days” you’ve already built in time into your schedule to get your hair done and run those errands, get a massage. That way it won’t interfere with the rest of the stuff you have going on. If I schedule an appointment to get my haircut at 9:30am, and the by the time I get back to my desk and I’m able to start working, I’ve got all of maybe 2-3 hours before I have pick up a child or run there or run here. That is not enough time to really dive into a project. For me 2-3 hours I maintenance. That is the quick stuff, responding to emails, creating graphics for the next coffee chat… but it is not enough time for me to sit down and plan out my content strategy. I need to feel like I have enough time and unconstrained. When you put limitations on creativity, what happens? Nothing. For me I have to have an entire day where “this is the day OI will schedule my shit and everything else will fall into place”. 
  5. Boost Blocks of Time: Some people will call it setting a priority list or have one to-do you have to get done. For me, I don’t like to put such rigid constraints and boxing it in like that. For me, again, I am a creative by nature. I would much rather know “Okay I have the morning to get my stuff done and whatever it is you need to actually get done today, but the rest of the afternoon (after lunch) is for you to work on whatever comes to you”. I feel a big thing that comes up for me recently, especially in dreams, is really just going more with the flow or where my creativity takes me. Of where I feel inspired to work. When you continue to try to go, go, go and do, do, do that is masculine energy. Feminine energy is creativity. It is the nurturing and listening and all of that. So what happens if you just go, go, go all the time? You burn out! You have no creativity left. It is tough, but it is a balancing act. I would suggest maybe just for a week try this and see how it goes. I can almost guarantee you, you will be way more productive when you do work on the stuff that has to get done than if you just go like the little engine that could. Listen to yourself! If I am not in the mood and not feeling it, but I continue to push it what happens? For me at least I get zero accomplished. Just listen to yourself, you know when you are going to be productive or not. Now sometimes you can’t always give yourself that grace, but if there isn’t something looming overhead, give yourself that grace. Be kind to yourself.
  6. Have water/snacks at your desk: If you are like me and get so entrenched in what you are doing, bring the whole water pitcher. That way you don’t have to go up and down to refill. Also store snacks. I will always have raw cashews and stuff I can nibble on. That way if I am in the middle of something and I don’t want to break my concentration, I can still eat something.

Did those points resonate with you? Any ah-ha moments? Was it something you just sort of needed to hear today? Sometimes that is all we need. We need to know what we have been thinking or have been doing.

I’d love to hear what your favorite tip or reminder that you just heard was.

I also use an app called “Wunderlist”. I have a running to-do list of stuff I have to get done for the week. And if I get to it… great! If I don’t… that’s okay. That way I can go back and forth between my creative elements and what I really need to get done for the day.

I am going to hop off and come back to pull some cards for you and tell you about my manifestation story. Thank you so much!


I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.

A Letter to Me Before I Made It

Get Real Series

A Letter to Myself Before Beginning My Business

by Kasey Kyprianou

Kasey Kyprianou, a trailblazing stationer and lead badass designer of revelry + heart, joins us on the blog today! As the saying goes, "Hindsight is 20/20." Wouldn't it be great to have a remote that could transport you back in time to tell your past self what mistakes to avoid and lessons you should learn in your business? Well, this post is the next best thing as Kasey talks about the types of things she would have loved to tell herself before she began her business! 

LetterFB Artboard copy@2x copy.jpg

Hey you.


I know how much you love people. I know how much you need validation that what you do is good enough, important enough and pretty enough to be valued. Use this when you’re feeling doubtful.

A letter to my business before making it


I know you struggle with charging for you work. I know you think you know how to reach people.


I know you hate sales, and think everyone is out to swindle you, because you’ve been taken advantage of and manipulated more than once in life.


I also know your heart. You pour it into your work, and can’t settle until you know your client loves it just as much as you do. I know this is why you take it so personally when it doesn’t go over like you planned. You care. A lot. Maybe too much, but I’m telling you it’s not too much, I promise.


You’re trying so hard to make it. To wear all the hats. You can’t figure out SEO, facebook ads, what analytics are or what they mean. You can’t crunch numbers, but you’re trying, the iPhone calculator and spreadsheets be damned. You have the resources.


You’re afraid to be successful. Because success will mean more pressure. More at stake. More room for failure as the expectations rise. You can do it.


You have it in your blood to make a name for yourself. Business entrepreneurship runs in your blood, and even if they never mentored you or taught you a single thing, it’s in the hidden parts of your brain, waiting to be sparked to life and activated. It wouldn’t be the first time you taught yourself something.


You can’t do this alone. You’re going to burn out, get frustrated and bitter. You have to invest in more than a savings account. You have to not worry about buying that paper, and instead, spend money on making it.


A Letter to myself before I made it

You need to let down your walls in order to get inspired. You need to let go of the thoughts that what you’re thinking can’t be done, that no one will buy in, because you’re wrong. If they don’t do anything but buy-in to your crazy ideas, you will get buy in. And your creativity will flood faster than you can anticipate, faster than you can articulate, and you’ll get so excited by your own abilities.


No one is going to believe in you for you. But I do. And you don’t have to give yourself away to prove your worth.


Raise. Your. prices. You don’t need a tool or someone to tell you how much or what they should be. Trust yourself. 


Your competition is not who you think it is, and those who are, are charging 5x as much. You deserve to make money on your expertise, your talents are worth their weight in gold, even if you think it’s something that comes effortlessly.


You will never run out of clients because someone does the same thing as you, but better. I promise.


Stop listening to what everyone else is doing and beat your own path. You love the road less traveled, so why are you longingly looking at the traffic jam?


Buy the software that will help you make money. Invest in those who will do the same. They are not out to get you, but I know you’ll check their references, just in case.


You will become your billboard, so turn inward, think about who you are, and when you think you’ve got it nailed down, you’ll find a whole other side. She is ready to take on these challenges in ways you were much too afraid to approach before. She’s been there all along and she’ll never leave you.


You’re multi-talented, but focus your effort on what you love. You’ll blossom when you stick to the things you like.


Ironically, you’re going to learn how to makes sales. It’s not your favorite thing, but there is an element that you’ll find you absolutely love, and oddly enough, it can be one of the most fun parts of the process.


You’re going to run into people who make you doubt yourself. You’ll find those who support you without asking in these moment. You’ll build a thicker skin each time. Don’t you ever feel like what you believe in isn’t as valid as those who criticize you.


You don’t have to ask for people to like you. You will find the right people the more vulnerable you are. The less you try, the better your results.


You’re going to make money.

You’re going to break through the noise.

You are going to make an impact.

You are brushfire.


Kasey Kyprianou is the owner and founder of revelry + heart, a custom design studio for couples that revel in their authenticity and crave design that evokes conversation. In a past life, Kasey was a graphic design student who interned at a stationery store in Greenwich, Connecticut. It was there that she worked on projects with the likes of Brenden Fraser and Flo Rida. Now, a seasoned business owner, she owns her own studio and designs for her own celebrity clients around the world. She's an envelope-pusher, a family treaty peacemaker, timeline expert and non-traditional stationery queen.

Leave her some love on InstagramFacebook, or Pinterest!


📣 Are you ready to see a serious spike in your website traffic? 📣

Would you like to contribute to the Get Real Series? KNOW SOMEONE THAT SHOULD GIVE US THEIR TWO CENTS?

🔍 I'm looking for wedding pros that would like to be featured on Wedding Boss Life by participating in the Get Real series which is all about getting raw and real with ourselves and businesses. 

YOU get to choose the topic that resonates with you, (feel free to be 10000% YOU - no need to filter yourself with me or my website) but some ideas to help get you started:

  1. ⭐️ What narrative in the wedding industry needs to desperately be re-written? 
  2. 🔥 What lies were you told that you believed about the wedding industry or business?
  3. ✨ What has been your biggest struggle in business? How have you/do you plan to overcome it? 
  4. 💥 What do you wish more wedding pros knew?
  5. 📍 What did you have to learn the hard way?
  6. 🎀 What keeps you motivated as an entrepreneur?

If you’d like to write a guest post, FILL OUT THE FORM BELOW!