The How To's of Setting Up a Referral Program to Keep New Business Flowing In
Referrals Fuel Your Business
Word of mouth from past clients has always been one of the the biggest contributors to the growth of small businesses and yet it is often overlooked as a HIGHLY effective marketing strategy.
Recommendations are truly invaluable to a wedding pro not only because it is much easier to build upon an existing relationship you already have with an existing client than it is to find a new one, but also because you are almost guaranteed you will receive another ideal client similar to the one you currently are working with because they will be referring you to their immediate circle comprised of friends and family!
Let’s think about this for a second: If your friend were to tell you how absolutely incredible/wonderful/helpful/amazeballs a business or service is - would you believe them and want to hire them if they could solve a problem you have? Probably.
How about if that COMPANY were to say to a new bride or groom that they are all of those things (and more)…
S/he would probably think the wedding pro was bat shit crazy and narcissistic and run for the hills. Right?
An Example for the Referral Payout Structure
1 Wedding Referral = $50 cash + some extra goodies
2 Wedding Referrals = $75 cash + some extra goodies
3 Wedding Referrals = $100 cash + some extra goodies
This is an example of what to say on a graphic or card that you send clients.
The Fine Print of the Referral Program
The best part about a referral program is that it is open to anyone, even if someone hasn't been a client of yours. For every referral that someone sends your way that results in a signed contract, the referrer scores at least $50 cash money! Translation: The more you refer, the more $$ (and goodies) someone can get. It’s really that easy.
Thank you for checking out the blog and for sharing our resources with your fellow friendors and colleagues. Most importantly make sure to tell your referrals, to tell us, you sent them!
Tip #1: Someone doesn't have to be a prior client to refer a client. Anyone can receive the referral cash bonus.
Tip #2: Make sure to add this line to your email blurb, card you send, etc. "Most importantly make sure to tell your referrals, to tell us, you sent them!"
I’m Lauren, your wedding business visionary! I educate wedding pros on the behind the scenes of their businesses through practical knowledge and intuitive strategy. I incorporate my intuitive gifts with solid business strategy to maximize my clients' progress and success.